What can Marketing Automation do for my business?
15 Nov 2017
Marketing Automation is a game-changer that maximises your marketing spend and drives sales growth
If you’re currently disappointed with the number of sales leads you are sourcing, nurturing and converting into actual sales, then Marketing Automation is something you must have.
It will work for any business, large or small, as long as you invest in content that your prospects find of value and that answers their questions, usually in the form of PDF white papers, research evidence, informative blogs etc.
Why is this necessary?
The internet enables customer needs to become more sophisticated – in short they can find more so they want more. They now expect their suppliers to be a trusted adviser on subjects that interest them and they want answers to their questions in real-time, now, now, now! If you can provide this information and then follow it up by giving them more valuable information then you’re starting to build trust and a relationship.
It’s about building relationships (and trust) with prospects early on in the buying process by giving customer what they want
On a basic level, Marketing Automation, automates the sending out of information and will:
• Convert website visitors into actual prospects
• Secure a big improvement in your ROI
• Free up marketing/sales staff time from carrying out repetitive marketing tasks
• Focus your sales team on hot prospects (through a lead scoring system)
• Generate additional revenue as a consequence of bespoke lead nurturing and more conversions
• Help you to improve your sales performance by focusing on sales-ready leads
And all of this is good because it gets you more customers and more sales by providing visibility of leads, enabling you to build relationships, gain trust, so when a prospect is 70% through the buying process and ready to make a move, they come knocking on your door, given that they believe in you, given you have earned their trust and confidence by giving them help and advice from the start.
Scattergun marketing is no longer effective. B2B companies now need to focus on creating personal user experiences
One of the most powerful benefits perhaps that Marketing Automation provides, is that it creates opportunities for reaching customers in personalised ways, across different online and offline channels.
As soon as you begin to profile visitors to your website and digital channels, and convert them into actual leads that have a genuine interest in what you do, you can begin to nurture them through the sales cycle, using automated emails and tailored content that aligns with their profile/needs.
Taking the guesswork out of your marketing spend and refocusing your sales activities
Our Lead Generation software takes the guesswork out of marketing campaigns and activities, maximises your digital investment, and equips you with a platform for engaging and communicating with people that are interested in what you do.
Take a closer look at Marketing Automation – it will surprise you!
Perfect is a SharpSpring Platinum Partner and experienced Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation. If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.