4 Ways to Boost Sales with Marketing Automation
26 Apr 2018
One of the main objectives companies have when undertaking any form of marketing is to boost sales and increase revenue.
To achieve this companies have to ensure that their sales and marketing efforts are working together to capture customer data and nurture leads until the final sale.
Marketing Automation helps your sales and marketing teams work together and is designed to enable your sales team to increase their sales by providing them with more sales-ready leads and prospect intelligence so they can connect with warmed up leads, rather than chasing vague hopes.
Marketing Automation removes the necessity for your sales team to perform repetitive follow up calls and marketing tasks, so they can focus on following up prospects that are ready for contact and work towards closing the lead.
According to Marketing Sherpa, 79% of marketing leads never convert into sales, this is due to a lack of lead nurturing.
Marketing Automation makes lead nurturing a simple, manageable process. Research shows it can take between 7 to 13+ touches (or reminders) to generate sales-ready, qualified leads, email automation can increase the number of touches with each lead over the course of the sales journey.
Let’s take a look at 4 ways you can boost sales with Marketing Automation.
1. Use Lead Scoring to Deliver Sales-Qualified Leads
Determining when a prospect is ready to buy can be difficult, but Marketing Automation allows you to score leads more accurately depending on the actions taken or not taken by a prospect. Marketing Automation tracks visitor behaviour, this tells you what prospects are looking at and how long for. This data along with other demographic data will help you determine whether a lead fits your buyer profile.
Using lead scoring to qualify sales leads shortens the sales cycle and helps boost sales by ensuring your sales team aren’t wasting time on unqualified leads and can focus their time on closing leads that are ready to purchase.
2. Segment your Leads
Segmenting your leads improves your targeting capabilities and helps push leads to become sales-ready much quicker. The impact of automated messaging can be increased by sementing your leads by:
● Company size
Segmenting leads and lead scoring help create rich customer profiles that facilitate marketing and sales functions and maximise the impact of your Marketing Automation.
3. Personalisation with Marketing Automation
Research by Accenture found 75% of consumers are more likely to buy from companies that call them by name, make product recommendations based on past purchases and know their purchase history. Using behavioural and demographic data garnered by Marketing Automation, you can provide visitors with content that is suited to their interests and activities.
Marketing Automation can help you give your customers the personal touches they require to make the decision to purchase, reduce the time spent on manual tasks, increase time spent on website and boost sales.
4. Nurture Sales with Automated Emails
Automated emails are triggered based on the actions taken by a prospect, automated email is a seamless way to sustain conversation with prospects and move them along the customer journey to become customers. Your automated emails should be based on the attributes, interests and actions of the recipient.
Automated emails should always seek to address the needs and concerns of the prospect to ensure they keep moving along the customer journey. Sending relevant emails based on actions taken and the prospects interests and needs is a great way to nurture leads and boost sales. And as it is automated it reduces the time your sales team need to spend contacting prospects.
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