Can Small Businesses Benefit from Marketing Automation?
05 Nov 2018
Many small businesses often feel that they would not benefit from Marketing Automation, but the truth is that Marketing Automation can help small businesses gain a competitive edge over their competitors and larger rivals.
Larger companies are more likely to have more resources available to them when it comes to marketing and sales. Firstly, they are likely to have in-house sales and marketing teams and secondly, their marketing budgets will likely be much larger than that of a smaller business.
As smaller businesses will have access to fewer resources and smaller marketing budgets it is important that they make the most of what they have.
“One of the biggest benefits smaller businesses have over larger ones is their ability to offer a personal service that their customers trust.”
Marketing Automation can help small businesses build even better relationships with their customers to help them grow their business and compete with larger companies. Email Automation can not only help small businesses reach their target audience at the right time but lead scoring can help them understand where a potential customer is in their buying journey.
This understanding of customers can help small businesses tailor their messages to their audience and also communicate with them at the right time. Marketing Automation and lead scoring can help small businesses generate leads, nurture their potential customers, build customer relationships and optimise their marketing budget.
Let’s take a look at three reasons why small businesses need Marketing Automation.
Gain access to crucial campaign data
Analytics and reporting, campaign management and lead nurturing are considered to be the top three most useful features of Marketing Automation. The key to any marketing campaign is to have clear objectives and to record and report results – without these two things how do you know if the campaign was a success?
Marketing Automation gives you access to crucial campaign data to help you measure the effectiveness of your marketing campaign. Understanding what works for your business helps you optimise your strategies to achieve better results and improve your ROI.
Small businesses that adopt Marketing Automation can use this insight to win more customers, increase their revenue and grow their business.
Since the rise in technology and the internet, consumers expect companies, no matter their size, to offer a personal service and when they receive a personalised experience they respond well. As a small business, offering a personal service that can not be replicated by a larger business is one of your biggest unique selling points.
“Allegra reports that 77% of consumers have chosen, recommended, or paid more for a brand that offered a personalised experience.”
But to offer this consistently across all customers can be time-consuming and costly if you are not using Marketing Automation. Marketing Automation helps you create personalised content by providing you with a wealth of customer data. Leverage email templates, landing page builders, dynamic content, blog builders and call to action buttons to pull leads back to your site.
In short, Marketing Automation can help your small business provide a more personalised experience for your customers. Marketing Automation helps you remove many of the manual tasks required to build great relationships with your customers and can help you build better, more meaningful relationships that drive sales and customer loyalty.
Drive customer retention
Many businesses large and small focus on gaining new customers and often neglect their existing customers. But having a customer retention strategy can prove more valuable to your business than gaining new customers.
Marketing Automation can help you nurture your customers post-sale to help you maximise cross-sells and upsells. Keeping in contact with your customers after they have made a purchase is an effective way to show you care and take customer service seriously. Ask them for their feedback or reward them for their loyalty with a discount.
If you are a small business and would like to discover how Marketing Automation could help you grow your business and help you stand out from your competitors, request your free SharpSpring demo.
Request your free SharpSpring Demo
Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.
Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.