Apr

25

2019

3 of the Biggest Trends in Marketing Automation in 2019

In recent years, Marketing Automation has become a standard technology practice for many businesses. Adoption continues to grow and industry revenue is growing by more than 30% every year. New trends, technologies and use cases are changing the role and benefits of Marketing Automation for businesses. According to a recent study, 68%...
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Apr

9

2019

How can you Take Personalisation to the Next Level?

Creating personalised content that resonates with your audience is imperative to keep them engaged and improve conversion. Recent Infosys research shows that 31% of consumers would like their buying experience to be more personalised than it currently is. Each person has slightly different interests, needs and pain points. Recognising and catering...
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Mar

29

2019

How Can You Align Your Marketing Automation Strategy with the Buyer’s Journey?

According to Econsultancy, 98% of marketers agree that effective Marketing Automation is critical to long-term business success. Discover how aligning your Marketing Automation strategy to your buyer’s journey is key to improving efficiency and ROI. Marketing Automation can help you not only improve efficiency but can allow you to devote...
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Mar

15

2019

4 Email Marketing Automation Workflows to Keep Leads Engaged

With 86% of business professional preferring to use email when communicating for business purposes, you cannot afford to ignore the importance of email automation and how it can help you keep leads engaged. Email is one of the most flexible and effective messaging mediums available to your business. When it comes...
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Feb

28

2019

How can B2B Companies Benefit from Marketing Automation?

When it comes to marketing, B2B companies can be faced with several unique challenges from budget constraints to communicating the right messages at the right time. Marketing Automation can offer many benefits to B2B companies and help them overcome the challenges they face when it comes to their...
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Feb

11

2019

How can Marketing Automation Improve your Customer Journey?

Marketing Automation combined with email marketing is a powerful tool that can help you educate your customers and enhance their journey by delivering the exact information they need to make their purchase decision. Marketing Automation helps identify when a lead is ready to buy, email marketing helps you deliver the...
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Jan

25

2019

Marketing Automation Trends for 2019

Whether you are already using Marketing Automation as part of your business or if you are thinking of adopting it you will be interested to see the Marketing Automation trends for 2019. Marketing Automation helps you save time, make better use of your marketing budgets, scale your business more effectively and...
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Jan

7

2019

Email Automation Trends that Will Power 2019

Email marketing is one of the most effective marketing tools available to businesses. According to Marketing Week 73% of marketers rate email as the number one digital channel for ROI. Email Automation helps you make sure you are sending the right messages at the right time to your audience. As such...
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Dec

18

2018

5 Common Marketing Automation Mistakes to Avoid

Marketing Automation is proven to save time, money and help your business grow when implemented successfully. As experts in Marketing Automation, we have put together a selection of the most common mistakes so that you can avoid them. Identifying and implementing a clear strategy for your Marketing Automation campaign is...
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Dec

6

2018

Lead Nurturing: How to Map your Content to your Buyer’s Journey

Potential buyers require additional information about products and services to help them make the decision to purchase. Understanding the buyer’s journey and the type of information they are looking for at each stage can help you nurture your leads and tailor your content to them. There are three stages...
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