Feb

26

2020

3 Ways Marketing Automation Enhances Customer Loyalty

With 43% of consumers spending more money on brands they are loyal to; your business cannot afford to ignore customer loyalty and should be looking at the ways it can increase it. With increased loyalty comes an increase in customer retention which can have a big impact on your bottom line. ...
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Feb

7

2020

Implement Data-Driven Personalisation in your Marketing

84% of consumers say being treated like a person, rather than just a number, is very important if you want their business and 52% reported they would switch to a competitor if you haven’t personalised their experience. So how can you implement data-driven personalisation in your marketing? With so much data...
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Jan

22

2020

Ways to Implement an Effective Omni-Channel Marketing Strategy

With 73% of customers using multiple channels during their buyer’s journey, can your business afford to not have an omni-channel marketing strategy? Discover what an omni-channel strategy is and how it can help you raise awareness, increase leads and drive customer retention. Omni-channel marketing is an approach that provides customers...
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Jan

3

2020

4 Key Marketing Trends for 2020

A recent report by HubSpot found that 63% of business say their biggest marketing challenge is generating traffic and leads. One of the most important ways business owners can position their business ahead of their competitors is to keep up with what is changing in the world of marketing. Adopting new...
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Dec

18

2019

5 Reasons Why Every Business Needs a Chatbot

In today’s modern and fast-paced world, we have seen a huge increase in the use of Chatbots. More than 57% of consumers in the UK know what a Chatbot is and 48% of consumers would rather communicate with a company via live chat than any other means of contact according to...
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Dec

6

2019

How Can You Get More Conversions From Your Landing Pages?

Around 68% of B2B business use strategic landing pages to acquire and nurture new sales leads for future conversion. Landing pages are the unsung heroes of B2B marketing and play a critical role in the buyer’s journey, but how can you get more conversions from them? The key...
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Nov

26

2019

Why Should Businesses use Interactive Content?

With 93% of marketers agreeing that interactive content is more effective in educating their buyers compared to just 70% for static content, interactive content cannot be ignored. But what is interactive content and how can you implement it into your marketing strategy? When it comes to content marketing, content diversity is key...
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Oct

11

2019

How Can you Convert your Webinar Leads into Customers?

73% of B2B marketing and sales leaders agree that webinars are one of the best ways to generate high-quality sales leads. But once you have generated these leads, how do you convert them into paying customers? Webinar marketing is a key inbound tactic for many businesses. But hosting a great...
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Sep

5

2019

3 of the Biggest Trends in Marketing Automation in 2019

In recent years, Marketing Automation has become a standard technology practice for many businesses. Adoption continues to grow and industry revenue is growing by more than 30% every year. New trends, technologies and use cases are changing the role and benefits of Marketing Automation for businesses. According to a recent study, 68%...
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Aug

20

2019

How can you Take Personalisation to the Next Level?

Creating personalised content that resonates with your audience is imperative to keep them engaged and improve conversion. Recent Infosys research shows that 31% of consumers would like their buying experience to be more personalised than it currently is. Each person has slightly different interests, needs and pain points. Recognising and catering...
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3 Ways Marketing Automation Enhances Customer Loyalty
Implement Data-Driven Personalisation in your Marketing
Ways to Implement an Effective Omni-Channel Marketing Strategy
4 Key Marketing Trends for 2020

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