Feb

5

2018

We’ve already got a CRM system.  Why do we need Marketing Automation?

A CRM is quite different to marketing automation – the two can co-exist, but having a solution that brings them together can be very powerful.  Some people confuse Marketing Automation with CRM systems.  But the reality is, they can co-exist, but are often better off together.  Do you...
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Jan

29

2018

Is Marketing Automation just another gimmick?

Gimmicks come and go – but Marketing Automation is here to stay Online marketing is advancing at a rapid pace. New gimmicks appear, get press exposure and then some stay and some go!  It can be a real challenge to know where (and in what) to invest time and resources....
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Jan

22

2018

Is Marketing Automation a costly investment?

SharpSpring is highly affordable in comparison to other automation platforms If you take just one action from this blog post, then make sure you download our Automation Comparison Tool by clicking the below image.  This compares the top 6 Marketing Automation platforms and will give you an indication of the...
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Jan

16

2018

I’ve heard of Inbound Marketing, but what exactly is it?

Inbound Marketing is a method of guiding your customers to you, by simply providing them with access to great content online. In recent years, the way people buy has changed because of the internet.  Prior to the rise of the internet, traditional outbound marketing activities like an exhibition presence,...
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Jan

11

2018

How can my sales team benefit from Marketing Automation?

Simply put, your sales team can find more prospects and develop them into qualified interested leads to convert Internet searches have provided buyers with a simple way to find and vet suppliers.  Such that 90% of your potential customers prefer to contact you when they are ready, rather than the...
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Jan

8

2018

Simple guide – marketing automation v email service provider

Do you know that you can segment your leads into smart lists, score and monitor lead behaviours right through the sales cycle with Marketing Automation - in ways that ESPs can’t? With over 70% of the buying process complete before any contact with your sales rep, you need to be...
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Jan

2

2018

What is an effective Lead Generation Strategy?

Want to generate more prospects and more sales? A Lead Generation Strategy is designed to help your business to identify and create more sales lead opportunities, and to establish a sales pipeline, so you can nurture, manage and convert prospects into customers.  With the internet being readily available and...
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Dec

28

2017

FREE Guide to using film to power your Sales and Marketing Automation

Video is here to stay We are all consuming more and more film.  By the year 2020, it’s estimated that over 4/5ths of internet traffic will come from video.  Online audiences engage with film more easily, at a deeper level and for longer than traditional written online content....
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Dec

22

2017

The changing face of the B2B Sales Landscape

We are currently experiencing the biggest shift in buyer behaviour that the world has ever seen as a result of the internet changing the way we buy! Now more than ever, marketing and sales teams need to come together to respond to the changing face of the sales and marketing...
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Dec

20

2017

The FREE 10-point checklist for your Marketing Automation strategy

For many businesses, Marketing Automation can seem very overwhelming at first. Marketing Automation is now a core technology that B2B companies use as part of their inbound marketing strategy. With over 70% of the buying decision being made before any contact with your business, Marketing Automation is now being used...
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