{"id":373,"date":"2017-12-04T00:00:00","date_gmt":"2017-12-04T00:00:00","guid":{"rendered":"https:\/\/www.be-perfect.co.uk\/news\/2017\/12\/04\/simple-guide-marketing-automation-v-crm\/"},"modified":"2021-04-20T13:05:32","modified_gmt":"2021-04-20T12:05:32","slug":"simple-guide-marketing-automation-vs-crm","status":"publish","type":"post","link":"https:\/\/www.be-perfect.co.uk\/learning\/blog\/simple-guide-marketing-automation-vs-crm\/","title":{"rendered":"Marketing Automation Vs CRM: A Simple Guide"},"content":{"rendered":"<p>Marketing Automation Vs CRM? It\u2019s not a question of either\/or &#8211; you need both!<\/p>\n<p>It\u2019s very easy to confuse what your customer relationship management system does, and then to compare it with <a href=\"https:\/\/www.be-perfect.co.uk\/what-we-do\/marketing-automation\">Marketing Automation<\/a>.<\/p>\n<p>Once you appreciate what each one can do, you will realise that both are needed. They work together to identify, track, nurture and convert prospects into sales as they move through your sales funnel.<\/p>\n<p>It\u2019s only then that you will have complete prospect visibility empowering you to improve the performance of your sales and marketing teams.<\/p>\n<h2><span style=\"color: #000000;\">Marketing Automation Vs CRM<\/span><\/h2>\n<p>To clarify what each system can do, we have produced a comparative summary &#8211; <a href=\"https:\/\/connect.be-perfect.co.uk\/automation-vs-crm\/\">click here to get a FREE copy<\/a>. You need complete prospect visibility. And if your CRM is an admin nightmare then don&#8217;t despair\u00a0as you&#8217;ll soon see there is a simpler way to manage your leads.<\/p>\n<p>Managing today\u2019s digital customer relationships is hugely important to your future sales efforts.<\/p>\n<p>With over 70% of the buying decision being made before any contact with your business. You need to reach out, connect and be first in line when following up, maintaining contact and giving customers what they want.<\/p>\n<h2><span style=\"color: #000000;\">Request a FREE SharpSpring Demo<\/span><\/h2>\n<p>If you want to see an example of a Marketing Automation Platform with an integrated CRM or one that can sync with your company\u2019s CRM then request a <a href=\"http:\/\/connect.be-perfect.co.uk\/demo\/\">Demo<\/a>. Requesting a demo gives you the opportunity to see the platform first hand. It will give you a better understanding of how it works and how your business could benefit.\u00a0<\/p>\n<p><a href=\"https:\/\/www.be-perfect.co.uk\/what-we-do\/sharpspring-integration\">Perfect is a SharpSpring Platinum Partner<\/a> and experienced Customer Acquisition Agency. Specialising in Sales Lead Generation, through Marketing Automation. If you find our blog interesting then <a href=\"https:\/\/connect.be-perfect.co.uk\/contact-us\/\">please take 2 minutes to make contact<\/a>, so you can start benefiting from our experience and ideas.<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Automation Vs CRM? It\u2019s not a question of either\/or &#8211; you need both! It\u2019s very easy to confuse what your customer relationship management system does, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[58,68],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Automation Vs CRM: A Simple Guide - Be Perfect<\/title>\n<meta name=\"description\" content=\"Marketing Automation Vs CRM? Which does your business need - the answer is both. Read our guide on how they work together.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/simple-guide-marketing-automation-vs-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation Vs CRM: A Simple Guide - Be Perfect\" \/>\n<meta property=\"og:description\" content=\"Marketing Automation Vs CRM? Which does your business need - the answer is both. Read our guide on how they work together.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/simple-guide-marketing-automation-vs-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Be Perfect\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-04T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-20T12:05:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/wp-content\/uploads\/2020\/09\/perfect_blog_15-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"483\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/#website\",\"url\":\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/\",\"name\":\"Be Perfect\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/simple-guide-marketing-automation-vs-crm\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/wp-content\/uploads\/2020\/09\/perfect_blog_15-01.jpg\",\"width\":483,\"height\":270,\"caption\":\"Lead Nurturing Strategy\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/simple-guide-marketing-automation-vs-crm\/#webpage\",\"url\":\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/simple-guide-marketing-automation-vs-crm\/\",\"name\":\"Marketing Automation Vs CRM: A Simple Guide - Be Perfect\",\"isPartOf\":{\"@id\":\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/simple-guide-marketing-automation-vs-crm\/#primaryimage\"},\"datePublished\":\"2017-12-04T00:00:00+00:00\",\"dateModified\":\"2021-04-20T12:05:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/#\/schema\/person\/75b52446355faef812703c57f7c1562a\"},\"description\":\"Marketing Automation Vs CRM? Which does your business need - the answer is both. Read our guide on how they work together.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/simple-guide-marketing-automation-vs-crm\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/#\/schema\/person\/75b52446355faef812703c57f7c1562a\",\"name\":\"omorton\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.be-perfect.co.uk\/learning\/blog\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba722fc279ae4f62d97b9a4b311a1da3?s=96&d=mm&r=g\",\"caption\":\"omorton\"},\"sameAs\":[\"https:\/\/www.be-perfect.co.uk\/news\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","formatted_date":"Dec 04","fimg_url":"https:\/\/www.be-perfect.co.uk\/learning\/blog\/wp-content\/uploads\/2020\/09\/perfect_blog_15-01.jpg","_links":{"self":[{"href":"https:\/\/www.be-perfect.co.uk\/learning\/blog\/wp-json\/wp\/v2\/posts\/373"}],"collection":[{"href":"https:\/\/www.be-perfect.co.uk\/learning\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.be-perfect.co.uk\/learning\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.be-perfect.co.uk\/learning\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.be-perfect.co.uk\/learning\/blog\/wp-json\/wp\/v2\/comments?post=373"}],"version-history":[{"count":2,"href":"https:\/\/www.be-perfect.co.uk\/learning\/blog\/wp-json\/wp\/v2\/posts\/373\/revisions"}],"predecessor-version":[{"id":717,"href":"https:\/\/www.be-perfect.co.uk\/learning\/blog\/wp-json\/wp\/v2\/posts\/373\/revisions\/717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.be-perfect.co.uk\/learning\/blog\/wp-json\/wp\/v2\/media\/327"}],"wp:attachment":[{"href":"https:\/\/www.be-perfect.co.uk\/learning\/blog\/wp-json\/wp\/v2\/media?parent=373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.be-perfect.co.uk\/learning\/blog\/wp-json\/wp\/v2\/categories?post=373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.be-perfect.co.uk\/learning\/blog\/wp-json\/wp\/v2\/tags?post=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}