3 Ways Marketing Automation Enhances Customer Loyalty

Posted by Marketing & PR on 26 Feb 2020

3 Ways Marketing Automation Enhances Customer Loyalty

With 43% of consumers spending more money on brands they are loyal to; your business cannot afford to ignore customer loyalty and should be looking at the ways it can increase it. With increased loyalty comes an increase in customer retention which can have a big impact on your bottom line.

In a time when there is so much choice at the tips of our fingers, customer loyalty may seem like a thing of the past, but Marketing Automation makes driving customer loyalty in a digital world even more achievable.

If you know your customer and understand their needs you can create a suite of customer personas to help you enhance their experience and Marketing Automation makes it easier than ever to run customer loyalty campaigns.

“A 5% increase in customer retention can lead to a 25% increase in profit according to Harvard Business School.”

Instead of bombarding your customers with mindless messages, you can deliver targeted communications across customer segments. The most important stage of the buyer’s journey for customer loyalty is the delight stage.

This is the stage that takes place after the sale and demonstrates your business as a useful source of information and a business that cares about its customers. And it’s at this stage you can stand out from the competition and keep your customers coming back time and time again.

What are the benefits of customer loyalty?

Here are a few statistics about the benefits of customer loyalty:

● Your loyal top 10% spend 3x more per order than the lower 90%; your top 1% of customers spend 5x more than the lower 90%. –  RJ Metrics

● The cost of acquiring a new customer is 5x-25x higher than the investment required to keep an existing customer. – GetResponse

● Loyal customers are worth up to 10x as much as a first purchase. –  MarketingTechBlog

● A 5% increase in customer retention can increase a company’s profitability by 75%. – Bain & Company

Retaining your customers helps grow your business with upsells and cross-sells. But you can’t just wave a magic wand and create that loyalty out of thin air. Customers are only loyal when you offer a better experience than the competition.

Identify and support brand advocates

Marketing automation helps you track and reach brand advocates. Target these micro-influencers with relevant content and offers. They’ll share with enthusiasm, effectively amplifying the impact of your messaging.

Use the lead scoring capabilities within marketing automation to identify those who regularly download, share and comment about your content.

Invite vocal fans to join a rewards, referral or affiliate program. You’ll show your appreciation for their customer loyalty and encourage repeat purchases as well as new purchases.

Personalise the customer experience

In today’s modern world, personalisation is key. Modern consumers want brands that treat them as individuals and reward them with their loyalty.

Marketing Automation allows you to implement personalised, cross-channel campaigns that make your audience feel special at every touchpoint. Combining your CRM with your automated marketing lets you pack an even more powerful punch by ensuring you are delivering the right message at the right time.

Instead of guessing what your audience like, Marketing Automation helps you track customers across different communication channels. It’s like an old-fashioned salesperson who remembers your customers favourite colour or when their birthday is but with all the convenience of being digital.

Deliver relevant content every time

According to Gallup, B2B marketers with high customer engagement scores achieve 50% higher revenues and 34% higher profitability. The secret to increasing engagement levels is sharing content that your customers want to see and will be interested in.

Instead of sending your audience basic, impersonal content like newsletters, target them with pieces suited to their engagement history and behaviours. Use the customer information stored in your marketing automation platform to sustain and grow the customer relationship.

If you would like to see how Marketing Automation could help you enhance your customer loyalty and how your business could benefit from using a Marketing Automation, request a free SharpSpring demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

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Implement Data-Driven Personalisation in your Marketing

Posted by Marketing & PR on 7 Feb 2020

Implement Data-Driven Personalisation in your Marketing

84% of consumers say being treated like a person, rather than just a number, is very important if you want their business and 52% reported they would switch to a competitor if you haven’t personalised their experience. So how can you implement data-driven personalisation in your marketing?

With so much data available to businesses and especially those who use Marketing Automation, it has never been easier to personalise your marketing efforts. Creating a seamless, end-to-end experience can help customers feel valued, listened too and understood.

“Marketing adoption of AI has grown by 44% in two years – but still less than a third of organisations are using it.”

There are a variety of ways that your business can implement data-driven personalisation from artificial intelligence to omni-channel marketing. Let’s take a look at what your business could do.

Understand your customer data

Before you can use your customer data to inform and drive your marketing you first need to understand it. Analyse the data you have collected and consider the ways it could help you deliver a more personalised experience.

For example, if you have collected names and locations of your customers this can help personalise communication by including their name and geographic information, but beyond this, if you use Marketing Automation you can track every interaction each customer has with your website to help you build a clear picture of what they want.

Taking this data and using it to deliver personalised content at the right time can take a cold lead to a hot lead in no time at all. In addition to your Marketing Automation platform, your CRM system may also hold some valuable data on your customers that can be used to help you drive personalisation.

Apply AI to customer data

Applying AI to customer data is one of the most effective ways businesses can gain a competitive edge when it comes to personalisation. Just addressing a customer by their name is no longer sufficient when it comes to personalisation. 62% of consumers expect businesses to anticipate their needs. 

Even in B2B settings, 69% of business buyers want an “Amazon-like” experience, with personalised recommendations. Marketing Automation can help B2B companies send tailored email offers and recommendations that are based on the customer’s web browsing behaviour.

Deliver an omni-channel marketing experience

Once you have analysed and understood your data and used AI and Marketing Automation to tailor your content to your customers’ needs and wants, all you need to do now is deliver the message on the right channel at the right time.

Think about all the available channels you can use and develop creative and engaging ways to communicate your message across all of these channels. For example, an email may be fairly to the point, whereas a social media post may be more engaging and use interactive content to help you deliver your message.

If you would like to explore how Marketing Automation can help you implement data-driven personalisation across your marketing to improve sales and drive customer retention, request a free SharpSpring demo. 

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

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Ways to Implement an Effective Omni-Channel Marketing Strategy

Posted by Marketing & PR on 22 Jan 2020

Ways to Implement an Effective Omni-Channel Marketing Strategy

With 73% of customers using multiple channels during their buyer’s journey, can your business afford to not have an omni-channel marketing strategy? Discover what an omni-channel strategy is and how it can help you raise awareness, increase leads and drive customer retention.

Omni-channel marketing is an approach that provides customers with a completely seamless and integrated experience when dealing with your business. From the first touchpoint to the last, taking an omni-channel approach across all your channels helps create a unified experience for your customers.

“89% of customers are retained by companies with omni-channel engagement strategies according to Veeqo.”

For example, a customer spots one of your adverts on a related website, once they’ve clicked through they may have a question about your products, so they then head to your Facebook page with a customer service question.

Later they may then email you for further information or even sign up to your email newsletter. Finally, once they have become a customer, they may leave a review or mention you in a tweet about the product.

Whether you are trying to attract, convert or retain, omni-channel marketing allows you to develop and maintain meaningful relations with your customers. So how can you implement an effective omni-channel marketing strategy for your business?

Let’s take a look at some of the steps you can take to implement an omni-channel marketing strategy that will help you streamline your marketing and sales funnel, retain customers and drive your ROI.

Create buyer personas

Create customer identities based on the information you have about the buying habits, preferences, behaviours, pain points and preferred ways to communicate you have on existing customers to help you gain deeper insights on what delights and displeases your audience.

When creating buying personas for omni-channel marketing its important to focus on the frequency of purchase, how purchases are made and where website traffic is coming from. When you have a clearer understanding of the buyer journey you can optimise the customer experience for every stage and persona.

Segment your audience

For maximum impact, it’s good practice to segment your audience. Many CRM and Marketing Automation platforms such as SharpSpring will automatically segment your contacts based on the personas you have created as well as other behavioural and demographic markers you have selected.

Once you have segmented your audience you can tailor and personalise your content and marketing messages to the exact interests of each audience. According to SharpSpring, 74% of consumers get frustrated when they receive content that has nothing to do with their interests.

Prioritise devices and channels

Use insights to determine the channels and devices your customers prefer to use. For example, if Google Analytics tells you that the majority of your referrals are coming from Facebook and that visitors to your site are using android mobile devices then you can prioritise these channels and devices in your strategy.

When analysing your data, it’s important to consider why visitors are using these channels and devices and whether there is a reason for them not using others. Is it simply down to the demographic or could it be the user experience on certain devices?

Once you are sure of the channels and devices to prioritise put your effort into these as these are the ones that are working for your business. But as things change, it’s always good to review these on a regular basis to make sure they are still the top performing.

Want to see SharpSpring in action for yourself? Request your free demo to discover how Marketing Automation can help you improve your omni-channel marketing strategy and help your business thrive in 2020 and beyond.

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Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

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4 Key Marketing Trends for 2020

Posted by Marketing & PR on 3 Jan 2020

4 Key Marketing Trends for 2020

A recent report by HubSpot found that 63% of business say their biggest marketing challenge is generating traffic and leads. One of the most important ways business owners can position their business ahead of their competitors is to keep up with what is changing in the world of marketing.

Adopting new technologies and tactics can help businesses generate more traffic, create more sales leads and nurture their leads throughout their journey. The changes in technology over the last few years has been significant and businesses that utilise this tech will gain a competitive edge that can help them thrive in 2020 and beyond. 

“26% of businesses report that finding the right technology for their needs is a challenge for their business according to HubSpot.”

Ensuring your marketing strategy includes a mix of tried and tested tactics as well as testing new methods can help you determine which tech is best suited to your business. Let’s take a look at some of the marketing trends that will dominate 2020.

Voice searches

Mobile Marketing reported that in 2019 22% of UK households own a voice-controlled smart speaker such as Amazon Echo or Google Home - a figure that is expected to grow year on year. The adoption of smart speakers along with mobile voice search functions, such as Siri and Hey Google, is changing the way consumers search the internet.

According to Google, 20% of all Google searches are now conducted using voice search, this increase in voice search impacts on search engine optimisation (SEO). The wording and structure of search terms differ between typed searches and spoken ones. Which can mean that keywords that previously performed well for traditional searches may not perform so well for voice searches.

The shift in search habits is one every business should consider, as including voice searches as part of your marketing strategy could significantly increase traffic and lead generation.

Interactive content

Interactive content is one of the most effective ways of driving customer engagements. Using questionnaires and choice-driven content not only keeps people on your site for longer, but it also provides valuable insights into their habits and preferences.

Quizzes and polls are great for increasing engagement, but as technology continues to advance so will interactive content. Chatbots, for example, are becoming more prominent as a meaningful tool to drive engagement.

Chatbots can be used as an interactive evolution of FAQs, they generate answers to frequently asked questions and encourage customers to engage with your brand. Given its fun nature, interactive content is also more likely to perform well organically on social media.

Personalisation

The frequency at which consumers now have adverts pushed at them can lead to customer frustration, but by creating more personalised marketing that takes into account an individual’s preferences or past behaviours can increase the results of your advertising efforts.

Through Marketing Automation, you can track visitors to your sites and their habits to help you identify their interests and focus advertising efforts on products that will appeal directly to them, preventing them from becoming bored with your adverts or content.

Personalised ads and content are more likely to lead to sales and can help nurture your customers further along the customer journey. It can be used at all stages of the buyer’s journey from attracting new leads to converting them into sales.

Content marketing

Content has always been king and will continue to reign in 2020 and remain the driving force behind successful marketing. The most impactful content focusses on driving value to your audience while positioning your business as an expert in your field.

Blogs will continue to be one of the most effective ways of driving traffic to your website, blog posts are versatile and can be incorporated into your social media marketing, both paid and organic, and can form the outline for other types of content such as video content or infographics.

The key to great content is ensuring that information is delivered in bite-size nuggets that can be easily consumed and shared, no one wants to read War and Peace when they can find the information they need in a short blog post or a quick video.

Combining automation with the latest key marketing trends is a recipe for success. Want to see SharpSpring in action for yourself? Request your free demo to discover how Marketing Automation can help you improve your digital marketing strategy and help your business thrive in 2020 and beyond.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

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5 Reasons Why Every Business Needs a Chatbot

Posted by Marketing & PR on 18 Dec 2019

5 Reasons Why Every Business Needs a Chatbot

In today’s modern and fast-paced world, we have seen a huge increase in the use of Chatbots. More than 57% of consumers in the UK know what a Chatbot is and 48% of consumers would rather communicate with a company via live chat than any other means of contact according to HubSpot.

For those who are unfamiliar with Chatbots, a Chatbot is a computer program that uses artificial intelligence (AI) to simulate and process human conversation, allowing humans to interact with digital devices as if they were communicating with a real person.

“According to Gartner Research, by 2020 customers will manage 85% of their relationships without talking to a human.”

It is anticipated that by next year around 80% of all businesses will be using a Chatbot, but what benefits do they bring and isn’t it better to just manage conversations yourself?

Managing every relationship or interaction with your customer’s is time-consuming and can be done more efficiently for both you and your customers with the use of a Chatbot. Let’s take a look at the 5 reasons why every business needs a Chatbot.

Always Open for Business

It would be impossible for your customers to be able to speak to someone in your company 24 hours a day, 7 days a week and 365 days a year. But with a Chatbot your business is available to customers all the time.

While not all queries can be answered directly via a Chatbot they are a great way to answers some basic queries such as opening times, how they can make bookings or where they can find you. Anything that can’t be answered via the Chatbot can be picked up by a human on the next working day.

Builds Trust

If customers feel they can always communicate with your business and receive quick and accurate answers to the questions they ask they will put more trust in your business.

For example, if a customer was to ring to ask about opening times and the phone went unanswered they would likely not bother to ring back and instead look for an alternative. However, with a Chatbot they could have the answer to their question in a matter of minutes.

Connect with Customers

Using Chatbots that can be integrated with a Messenger service such as WhatsApp or Facebook Messenger can help you connect with your customers and send them marketing materials that drive repeat business, such a special discount code or free delivery.

It is estimated that around 84% of Messenger bot messages are opened by recipients, compared to just 34% for marketing emails - although email marketing definitely still has a place in your overall marketing strategy.

Complex Functionality

Chatbots are not just for chatting or answering basic questions about your business, they can also complete complex functionality like take bookings or act as a price calculator. They can also provide your customers with useful information such as downloadable files or a link to your location on Google Maps.

You may be thinking, but I can do this myself and while that is true it will take you a lot longer to manually contact your customers with this information, whereas a Chatbot can do it almost instantly. It’s the speed at which a Chatbot can reply that helps build customer relationships and drive sales.

Reduce Costs

Businesses that have implemented a Chatbot have found that it has helped them reduce their operational costs as less staff are required to manage customer contact. It has been reported that on average Chatbots can cut operational costs by up to 30%.

This is a huge saving and could be reinvested in other areas of the business to help drive and expand the business or develop new products or service offerings.

If you would like to see how SharpSpring can help you optimise your processes and help you make the most of your marketing and AI technology, request your free demo.

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Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

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Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation. If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

How Can You Get More Conversions From Your Landing Pages?

Posted by Marketing & PR on 6 Dec 2019

How Can You Get More Conversions From Your Landing Pages?

Around 68% of B2B business use strategic landing pages to acquire and nurture new sales leads for future conversion. Landing pages are the unsung heroes of B2B marketing and play a critical role in the buyer’s journey, but how can you get more conversions from them?

The key to getting more conversions from your landing pages is making sure they are optimised for conversion. By this, we mean that the best practices and methods are implemented across your landing pages to help drive your audience to take the desired action.

“According to Wordstream, using video content on landing pages can increase conversions by up to 86%.”

Compelling copy and top-right form placement are some of the more common ways of creating effective landing pages but there are a few other simple things you can do to boost the results from your landing pages. Let’s take a look at some of the things you can do.

Use Better Images

The human brain can process visual information quicker than text and while the copy on your landing page will play a vital role, so will the imagery. Instead of using tired stock images on your landing pages, spend some time choosing an image that will spark the emotional response you’re looking to inspire.

In addition to images, you should also consider whether it is possible to include video content. Think about the video assets you already have, such as explainer videos or testimonials, and how they could be used to better inform the user.

Make it Personal

The days of one-size-fits-all content are coming to an end. The increasing amount of data businesses have about their audience can help them create dynamic content that delivers a personalised message to visitors based on what they already know about them.

You can start with small steps such as including their name in the copy or you can adopt more advanced approaches, such as making personalised recommendations based on their recent purchases.

Test your Landing Pages

This may seem like an obvious one, but it’s one that is often overlooked. Many businesses can get complacent when it comes to A/B testing but making tiny variations on your landing page can have a huge impact on your conversion rates so it’s worth spending the time doing it.

What may seem like a small insignificant change, can have a big effect on conversions. For example, changing your call to action button copy from ‘register today’ to ‘sign up now’ could make a huge difference.

Make the Most of your Thank You Page

Let’s say the call to action on your landing page is to download your latest piece of gated content, this could be a white paper or eBook. Once the user has completed this action it is good practice to then direct them to a page that thanks them for downloading.

The thank you page is a great opportunity to suggest other content they may be interested in based on the piece they have just downloaded. This can help nudge them further along the buyer journey and convert them into a sales-ready lead faster.

If you would like to see how SharpSpring can help you make the most of your landing pages and how we can help, request your free demo.

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Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

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Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation. If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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Why Should Businesses use Interactive Content?

Posted by Marketing & PR on 26 Nov 2019

Why Should Businesses use Interactive Content?

With 93% of marketers agreeing that interactive content is more effective in educating their buyers compared to just 70% for static content, interactive content cannot be ignored. But what is interactive content and how can you implement it into your marketing strategy?

When it comes to content marketing, content diversity is key to developing a healthy marketing strategy. While blog posts have their place, there are other more engaging ways to communicate your messages to your customers.

In addition to blog posts, it is important you also include videos, infographics, ebook, white papers, webinars and more. Different types of content will appeal to different segments in your audience and will help attract their attention and keep them engaged.

“91% of B2B buyers say they prefer interactive and visual content to static content.”

The more types of content you create, the more potential your content has to reach a wider audience online. And it’s not only the content itself that should be different, consider the ways you can promote your content, such as social posts, paid social, Google Ads and emails are some of the great ways you can get your content in front of the right people.

What is Interactive Content?

Beyond the types of content we have just mentioned, many businesses are using interactive content to educate and engage their customers. In fact, 81% of marketers agreed that interactive content grabs attention more effectively than static content. But what exactly is interactive content?

Interactive content isn’t something people passively consume; they have to take an action and make choices that impact the content experience. Some examples of interactive content include:

● Games
● Quizzes
● Personality tests
● Opinion polls
● Cost or ROI calculators
● Interactive webinars
● Interactive ebooks

Interactive content is an underused content type that has a lot of benefits for businesses and their audiences. One of the main benefits is the entertainment value. It offers a break from the passive content consumption and helps differentiate you from your competitors.

But aside from being a form of engaging entertainment, interactive content can also educate your prospects and customers about how to overcome their pain points and what your business offers to help solve their problems.

Using Interactive Content Throughout the Customer Journey

One of the biggest benefits of interactive content is that it can be used throughout the customer journey. Consider using interactive content such as quizzes, polls and interactive infographics in the awareness stage to help you gather information about their needs.

During the evaluation stage, your audience will be looking for more information about you and your offering and will be considering whether you can solve their problems. During this stage, you may want to consider using interactive content such as interactive ebooks and white papers and cost calculators.

In the decision stage, your audience will make the commitment to becoming a customer. This is the most critical stage of the customer journey as the prospect is looking for reassurance that they are making the right decision. Use interactive content such as testimonials and ROI calculators. 

If you would like to see how SharpSpring can help you make the most of your content marketing and how we can help you create interactive content, request your free demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

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Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation. If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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How Can you Convert your Webinar Leads into Customers?

Posted by Marketing & PR on 11 Oct 2019

How Can you Convert your Webinar Leads into Customers?

73% of B2B marketing and sales leaders agree that webinars are one of the best ways to generate high-quality sales leads. But once you have generated these leads, how do you convert them into paying customers?

Webinar marketing is a key inbound tactic for many businesses. But hosting a great webinar is only the first step. To ensure you convert your newly generated leads into sales it’s imperative that you follow up with a strong post-webinar marketing strategy.

“According to Medium, 41% of attendees prefer webinars that run are 30-40 minutes long”

There are a number of ways you can do this, and one of the most important aspects is not letting the relationship go cold. By this, we don’t mean bombarding them with daily emails or phone calls, but by following up with useful content that keeps them engaged with your company and your brand.

Let’s take a look at some of the best ways you can get the most out of your webinars for lead generation and nurturing.

Ask for Feedback

Many webinar platforms have a feature that allows you to poll or survey your audience, platforms like Zoom and GoToWebinar can help you create customised polls to get their feedback. Consider asking questions that will help you gain a better understanding of their interests or knowledge in the topic you are discussing.

Asking for feedback and asking your audience to complete a survey can help you create more relevant content to nurture your leads, identify which leads are sales-ready and keeps the relationship alive.

Make your Webinar Available On-Demand

While a live webinar is a great way to create new leads, it doesn’t have to only reach those that attended. Post your webinar to your website and make it available to watch on-demand at a time that is convenient for your prospects.

Spread the word that your webinar is available to watch by creating a suite of social posts promoting the event and also consider an email campaign to those who attended and may want to watch again, those who registered but didn’t attend and those in your email list that may be interested.

You may want to consider setting your on-demand webinar up as a gated lead magnet, so you can collect people’s email addresses and basic information before they can access it.

Send Thank You Emails

After the webinar has ended send thank you emails to the attendees and invite them to request a call back to ask any questions or direct them to more content they can download that may also be of interest.

This is a great way of not only keeping the lines of communication open but also helps with nurturing and nudging your newly acquired leads further along the customer funnel and closer to becoming a customer.

Prioritise your Leads

Evaluate your leads to determine which are the most and least ready to convert into paying customers at this point in the nurturing process. Your marketing automation software, for example, should have lead tracking capabilities. This makes it easy to see how individual leads have interacted with your emails, webinars, social events and more.

You can also use information gathered directly from your webinar to measure audience interest. Your webinar software should offer analytics reports showing how much the individual attendees engaged. Their responses to your polls and post-webinar surveys can also help you determine which are your hottest leads.

If you would like to see how SharpSpring can help you make the most of your webinars and help you convert webinar leads into customers, request your free demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

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Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation. If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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3 of the Biggest Trends in Marketing Automation in 2019

Posted by Marketing & PR on 5 Sep 2019

3 of the Biggest Trends in Marketing Automation in 2019

In recent years, Marketing Automation has become a standard technology practice for many businesses. Adoption continues to grow and industry revenue is growing by more than 30% every year.

New trends, technologies and use cases are changing the role and benefits of Marketing Automation for businesses. According to a recent study, 68% of marketers say that improved targeting of messages is the main benefit of Marketing Automation. With 37% agreeing that better quality leads is the biggest benefit.

“On average 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) planning to adopt the technology.”

Let’s take a look at some of the biggest trends in Marketing Automation that we have seen so far in 2019.

1. Automated Strategy Optimisation

Marketing Automation was first used to relieve marketing department of tedious and repetitive tasks and helped them ensure their messages are delivered at the right time. But it’s now evolving to much more than that. With the developments in Artificial Intelligence (AI) and machine learning, it’s now possible to use automation to optimise your marketing messages.

For example, AI technology can discover and catalogue your website content and categorise it by relevance. Then it automatically delivers personalised content experiences suited to individual users.

Marketing automation can track users’ behaviours on your site and use this data to understand their interests and intent. AI can then automatically suggest what kind of content and marketing message will be most relevant to these leads.

2. Better Predictive Scoring

Lead scoring is one of the most beneficial features of Marketing Automation. You can create your own scoring criteria or allow your Marketing Automation platform to calculate it based on interest, website behaviour, email interaction and a host of other factors.

Using machine learning it is now possible for Marketing Automation software to improve algorithms and refine the lead scoring process. The greater accuracy you have with your lead scoring the better the results and ROI you will see.

Better predictive lead scoring enables businesses to garner deeper insights from raw data and make an informed assessment of individual buying intent based on how each lead has behaved. Accurate lead scoring can also inform your content marketing strategy to ensure you are delivering the right content at critical points in the buyer journey.

3. Chatbots as Standard Practice

A chatbot is essentially an automated conversation through messaging. Using AI, a chatbot can suggest relevant content based on consumer intent data and where the lead is in the sales funnel. Some of the most common uses of chatbots include recommending products and services, delivering marketing content and helping convert users into customers.

Most chatbots are used on Facebook Messenger or another messaging service, but you can also set them up as a widget on your website. Once seen as a bit of a novelty and nice to have feature, chatbots are becoming more prominent in businesses marketing strategies.

Chatbots are an interactive marketing channel that will continue to grow in relevance as AI makes automated responses more accurate and helpful to consumers. Having a chatbot on your website can improve engagement and is a great way to start the conversation with new users.

If you would like help with your Marketing Automation why not request your free SharpSpring demo to see the platform in action and learn how it can help your business thrive.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

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How can you Take Personalisation to the Next Level?

Posted by Marketing & PR on 20 Aug 2019

How can you Take Personalisation to the Next Level?

Creating personalised content that resonates with your audience is imperative to keep them engaged and improve conversion. Recent Infosys research shows that 31% of consumers would like their buying experience to be more personalised than it currently is.

Each person has slightly different interests, needs and pain points. Recognising and catering to these differences with your marketing message will help you gain a competitive edge and realise a good ROI.

By personalisation we mean much more than just adding the users first name to an email. Personalisation can be utilised in more exciting and engaging ways, such as product recommendations based on behaviours.

“According to Econsultancy, more than 78% of businesses admit that first name personalisation to customise messages is the only kind of personalisation they currently use.”

Let’s take a look at some of the ways you can take your marketing personalisation to the next level and help your business stand out from the competition.

Optimise Lead Capture for Personalisation

Data capture forms are a key opportunity to gather audience information that can help you segment your audience to ensure you deliver personalised email messages. The key with forms is to get the balance right between how much information you want and how much the user wants to give you.

Put in too many mandatory fields and it may affect conversion rates, so think about the information you need for personalisation and ensure you only include those. Using a Marketing Automation platform such as SharpSpring can help you create optimised data capture forms.

Form-building features allow you to include optional fields to help new subscribers map on to your buyer personas for segmentation and they can also auto-fill data for existing contacts, making it quicker and easier for them to give you their information.

Create Consistent Messages Across Channels

There are lots of ways to personalise your messages across marketing channels, such as email, your website, social, messaging and advertising. The beauty of personalisation is that your leads are more likely to convert after interacting with your business on several key touchpoints.

Creating consistency in your messaging and in the way you use personalisation across multiple channels is key to ensuring your audience become familiar with your brand and recognise you whether they are on your website, have received an email or are browsing social media.

There are many ways you can integrate personalisation insights across marketing initiatives and it’s imperative that your teams are aligned to ensure they are all working from the same strategies and guidelines to achieve the same objectives.

Use Dynamic Content

Dynamic content or adaptive content as it is otherwise known is content that changes based on the behaviour, preferences and interests of the user. It relates to websites and email content and is generated at the moment a user requests a page.

Dynamic content is personalised and adapts based on the data you have about the user to ensure it serves them content they will be interested in. Dynamic content delivers an engaging and satisfying online experience for the user.

Marketing Automation platforms allow you to create dynamic content that you can automatically make small changes to based on the user’s demographics and behaviour. You can change elements such as images, messages and offers to appeal to the user.

Want to see SharpSpring in action for yourself? Request your free demo to discover how Marketing Automation can help you improve your personalisation strategy and help your business thrive.

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Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

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Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation. If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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How Can You Align Your Marketing Automation Strategy with the Buyer’s Journey?

Posted by Marketing & PR on 23 Jul 2019

How Can You Align Your Marketing Automation Strategy with the Buyer’s Journey?

According to Econsultancy, 98% of marketers agree that effective Marketing Automation is critical to long-term business success. Discover how aligning your Marketing Automation strategy to your buyer’s journey is key to improving efficiency and ROI.

Marketing Automation can help you not only improve efficiency but can allow you to devote more time to your most important asset - your customers.

Using automation enables your company to better target your audience and potential customers with key messages that can be delivered across a range of platforms from email, social media and text message. 

“Data and personalisation are indispensable when it comes to generating leads and engagement, which is why Marketing Automation has become an integral part of the landscape.”

Aligning your Marketing Automation Strategy with your buyer’s journey is imperative for your organisation’s success. Let’s take a look at some of the steps you can take to ensure they are aligned.

Understanding buyers’ personas

You must know who your ideal customer is so you can deliver relevant and engaging content to them using the platforms they use. To help you create your buyers’ personas you may want to consider conducting interviews and surveys from sales, marketing, customer service and the customers themselves. 

Identifying your buyers’ personas will help you establish content that aligns with your leads goals, which not only keeps them engaged but also helps to nurture them along the buying journey and closer to converting and becoming a customer.

Mapping out the buyers’ journey

Each buyers’ persona will have a slightly different journey and it’s vital that you understand the different journey each will take by mapping them out. You should have a clear understanding of how the buyer in each persona thinks and how they will interact with your company.

To encourage them to contact your company you should make the call to action easy for potential buyers to follow and consider including at every step of their journey.

Look at your content

Performing a content audit will help you optimise your customers’ experience and will help you understand which content works with your buyers. Gaining an in-depth knowledge into your content and how customers interact with it can help you identify where changes are needs and where there are gaps.

Conducting an audit of your content will help you save time and money on creating content and will ensure that the content you are using is an effective part of your marketing strategy and is aligned to your buyers’ journey.

Track and Measure

Understanding your analytics is crucial to mapping your companies strategy and aligning your marketing automation with your buyers’ journey.  Knowing how long it takes a customer to progress through each stage of the journey can help you optimise your strategy to decrease the time it takes to get to the conversion stage.

Identifying where potential buyers get stuck or drop-off in the buying journey will ensure you create an effective and successful Marketing Automation strategy for your company.

If you would like to discover how Marketing Automation could help you grow your business and progress potential buyers’ along their journey, request your free SharpSpring demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

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Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation. If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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4 Email Marketing Automation Workflows to Keep Leads Engaged

Posted by Marketing & PR on 3 Jun 2019

4 Email Marketing Automation Workflows to Keep Leads Engaged

With 86% of business professional preferring to use email when communicating for business purposes, you cannot afford to ignore the importance of email automation and how it can help you keep leads engaged.

Email is one of the most flexible and effective messaging mediums available to your business. When it comes to ensuring the right people see the right message at the right time, email far exceeds any other form of communication. According to Venture Beat, conversions have a 77% chance of rising for companies that adopt email automation.

“73% of marketers rate email as the number one digital channel for return on investment - Marketing Week. ”

Which is why it is imperative that email automation deserves a key role in your marketing automation strategy. Email automation lets you not only attract leads but you can also nurture them and nudge them closer to conversion by sending them messages that are triggered by their actions and interactions with your business.

This approach not only helps keep your business top of mind but delivering informative content that leads are looking for demonstrates that your business is a leader and an authority within your industry and keeps your leads engaged with your business.

Let’s take a look at 4 email marketing automation workflows that help keep leads engaged and therefore more likely to convert. 

Welcome Email

Increase engagement rates and communicate your key messages with a welcome email when a user signs up to receive emails. Users are more likely to open an email they have just signed up to receive, so sending a welcome email immediately after the sign up will help increase engagement rates.

Welcome emails are a great way to encourage your audience to take the next step you want them to take, such as browse products or request a callback.

Asset Download Email

This type of email works best when the recipient has opted-in for a valuable resource of lead magnet you offer. Based on the topic you can then segment the reader by interest and add them to the list to receive a series of informative emails about this topic as part of your nurture campaign.

When sending asset download emails you may want to consider sending a thank you and confirmation email after the opt-in for the download, followed by some useful tips a few days later and a request for feedback or to arrange a callback a few days after that.

Free Trial Sign Up Email

Offering a free trial to your leads is a good way of determining which leads are warm or hot as those who sign up for the free trial are good leads. It’s good practice to send follow up emails during the free trial to help ensure the user is getting the most from the trial.

These types of emails could include how to guides and videos that showcase the abilities of your product to ensure they get the most from the trial. You could also ask them for their feedback or ask them if they would like to arrange a call so you can demonstrate how to use your product.

Lead Nurturing Email

A key part of email automation workflows, lead nurturing saves time and helps grow your customer base. Sending automated emails based on user actions and behaviours can make your messaging relevant and engaging. 

Monitoring how users interact with you can help you determine what they are interested in and help you send relevant automated emails that reach them at the right time.

If you would like to discover how Email Automation could help you grow your business and keep your leads engaged, request your free SharpSpring demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

How can B2B Companies Benefit from Marketing Automation?

Posted by Marketing & PR on 8 May 2019

How can B2B Companies Benefit from Marketing Automation?

When it comes to marketing, B2B companies can be faced with several unique challenges from budget constraints to communicating the right messages at the right time.

Marketing Automation can offer many benefits to B2B companies and help them overcome the challenges they face when it comes to their marketing. Overcoming these challenges helps businesses attract quality leads, grow their business and improve their return on investment. Let’s take a look at some of the benefits Marketing Automation offers for B2B companies.

Intelligent use of budget

One of the biggest hurdles B2B companies face when it comes to their marketing strategy is budget constraints. Marketing Automation allows you to achieve more without the need for large budgets. A Marketing Automation campaign can be run by a much smaller team and automating tasks such as emails can reduce the time it takes to manage, track and implement your marketing campaign.

Improve the quality of leads

Marketing Automation allows B2B companies to evaluate a prospects activities, such as downloading a white paper or visiting key pages of their website to assign leads a score to identify how closely they fit your customer personas and monitor where they are in the customer journey.

Marketing Automation and lead scoring can help B2B businesses generate quality leads, nurture their potential customers, build customer relationships and optimise their sales and marketing teams.

Drive business development

Developing new business is vital for business growth, identifying potential growth markets and opportunities requires analysis of marketing data. Marketing Automation helps you track visitors to your website to gain a complete profile of who they and how and why they have come to your website to give you a clearer understanding of the markets and industries your business appeals to.

Once armed with this information your business can then implement Marketing Automation campaigns that target these growth markets and opportunities.

Expand your audience

Expanding your audience can be a challenging task, but Marketing Automation equips you with the tools you need to meet your business goals. Creating personalised content that not only communicates the right messages but delivers them at the right time to ensure your content is relevant to your leads.

“According to Experian content marketing was the one activity that B2B businesses believed would make the greatest impact to their marketing.”

Stay top of mind

Content marketing and lead nurturing can help keep your business at the front of potential customers minds. Lead nurturing is about building relationships with leads over time and continuing to engage them until they are ready to buy. According to DemandGen Report, lead nurturing can produce on average a 20% increase in sales opportunities.

If you would like to discover how Marketing Automation could help your B2B business grow and help you stand out from your competitors, request your free SharpSpring demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

How can Marketing Automation Improve your Customer Journey?

Posted by Marketing & PR on 22 Mar 2019

How can Marketing Automation Improve your Customer Journey?

Marketing Automation combined with email marketing is a powerful tool that can help you educate your customers and enhance their journey by delivering the exact information they need to make their purchase decision.

Marketing Automation helps identify when a lead is ready to buy, email marketing helps you deliver the exact information the leads need to complete their purchase decision. Once the lead is qualified your sales team can then make contact to complete the conversion.

“According to Adweek, 81% of consumers conduct online research before making a purchase.”

Ensuring you deliver the right information to your leads throughout the customer journey can help them feel more connected to your business and therefore, more likely to convert. Marketing Automation allows you to track how leads interact with your website and emails to determine where they are in the customer journey and what they are interested in.

Armed with this information you can then tailor the content they receive to ensure it is relevant and provides a solution to their pain points. Typical types of content include blog posts, webinars, ebooks, white papers and explainer videos.

Let’s take a look at some of the ways you can use Marketing Automation to improve your customer journey.

Welcome campaigns

Once a new lead has shared their contact details with you why not send them a welcome message. This helps make the communication feel more personal and can help you stand out from your competitors. Offering an incentive can help the lead progress further along the customer journey and a welcome campaign is a good way to highlight content that may be of interest to them.

Behaviour-based campaigns

Consider running smaller, more targeted campaigns that are tailored to leads based on their behaviours. With Marketing Automation you can schedule automatic next best actions based on the leads behaviours. For example, if a lead has downloaded an ebook about your products or service, as a follow up you could send them an invitation for a meeting, a tour of your facilities or a free demo.

Seasonal campaigns

Think about the industries your business serves and how the seasons can affect the buying habits of leads or what they may be looking for at certain times of the year. Tailor your campaign to provide leads with the information they will likely be looking for to help nudge them further along the customer journey.

Personalised emails

Since the rise in technology and the internet, consumers expect companies, no matter their size, to offer a personal service and when they receive a personalised experience they respond well. Marketing Automation helps you create personalised content by providing you with a wealth of customer data that can be used to tailor content to each lead.

Dynamic content

Dynamic content is content that changes according to the user viewing it. Dynamic content can be used on websites as well as e-mail content and forms and is generated when a user requests to view a page. Dynamic content is personalised and adapts based on the data you have about the user, it offers a more personalised and engaging experience for the user and can help you multiply your conversions.

If you would like to discover how Marketing Automation could improve your customer journey, request your free SharpSpring demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

Marketing Automation Trends for 2019

Posted by Marketing & PR on 25 Jan 2019

Marketing Automation Trends for 2019

Whether you are already using Marketing Automation as part of your business or if you are thinking of adopting it you will be interested to see the Marketing Automation trends for 2019.

Marketing Automation helps you save time, make better use of your marketing budgets, scale your business more effectively and align your sales and marketing teams. Marketing Automation tools are available and beneficial to businesses of all sizes from small to medium-sized business to large international ones.

“Marketing Automation can help small businesses build even better relationships with their customers to help them grow their business and compete with larger companies.”

To get the most out of Marketing Automation it’s important that you keep up-to-date with the latest trends and developments that will shape its future and help you grow and develop your business. Let’s take a look at some of the Marketing Automation trends we expect to see in 2019.

AI and Chatbots will Continue to Rise

The use of chatbots and AI will continue to rise and become more commonplace in Marketing Automation strategies in 2019. Articifical Intelligence can help you track users’ behaviour, requirements and needs to then make intelligent suggestions about which types of content your audience cares about at each stage of their customer journey.

AI can also make suggestions for automated emails and subject lines based on predetermined triggers. For example, when new email subscribers sign up to your newsletter, they’ll receive an automated email welcoming them and telling them what to do next.

The use of chatbots is set to soar in 2019, a chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods to simulate how a human would behave and helps with your lead generation.

Even More Personalised Content

Marketing Automation allows you to connect with your ideal customer and one of the most effective ways to ensure your Marketing Automation campaign is successful is to make your content as personalised as possible.

Analyse data and track user behaviours to see how your target audience is interacting with your business, look at their purchase history to determine the types of content they are interested in or may like to receive.

For example, sending customers advice and tips about how they can use,  look after and maintain the product they have recently purchased from you or suggest other products that complement their recent purchase and that they may be interested in. 

Don’t Forget the Human Touch

Marketing Automation is one of the most effective tools for growing and developing your business, but sometimes the human touch is still needed and cannot be replicated by AI. Use Marketing Automation to attract, generate and nurture your leads, but don’t forget the personal touches too. 

Use lead scoring to help you identify when a potential customer is ready for human contact, hot leads may benefit from a phone call or an invitation to visit your premises or set up a meeting. Contacting your leads in this way when they are at the decision phase of their customer journey can help you convert leads into customers.

If you would like to discover how Marketing Automation could help you grow your business and help you stand out from your competitors, request your free SharpSpring demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

Email Automation Trends that Will Power 2019

Posted by Marketing & PR on 7 Jan 2019

Email Automation Trends that Will Power 2019

Email marketing is one of the most effective marketing tools available to businesses. According to Marketing Week 73% of marketers rate email as the number one digital channel for ROI. Email Automation helps you make sure you are sending the right messages at the right time to your audience.

As such an effective tool for your business, it is essential that you make the most of your email marketing and one of the best ways to do this is to adopt Email Automation.

“86% of marketers say email is ‘important’ or ‘very important’ to their multichannel marketing strategy according to the Direct Marketing Association.”

Whether you are already using Email Automation or are thinking of adopting it, let’s take a look at some of the Email Automation trends in 2019 that can help shape how your business uses Email Automation.

Targeted Automation

Automating a task such as sending emails doesn’t mean you are compromising on personalisation or audience targetting. In fact, Email Automation can help you make sure your emails are highly targeted and tailored to the needs and interests of your target audience.

Throughout 2019, target automation will continue to be at the forefront of businesses Email Automation strategies. Gone are the days of the scattergun approach, businesses using Email automation have access to detailed data about their target audience and how they interact with their business to help them ensure they are communicating the right messages at the right time.

Quality Email Lists

Keeping on top of the quality of your email lists has historically been a challenge for many businesses. How can you know if your emails are being opened or sent to dead email accounts? Pruning your email list is not a new concept, but Email Automation makes the task a lot easier and this is set to be a big focus in 2019.

Businesses are recognising its better to have smaller high-quality lists than large email lists that are full of cold leads or dead email accounts. Concentrating on your most active subscribers in 2019 can help you deliver a great ROI.

Personal Touches

Email Automation is a great tool for your business, but it is important to remember that it still needs a personal touch. You can add personal touches to your Email Automation campaign by tailoring your content to the interests and needs of your audience, segmenting your audience based on interests, location or user behaviour to help you plan the types of content you send to them.

Email Automation enables you to learn about your customers, what they like, what they don’t like and how they respond to certain messages. Being armed with this information can help you ensure the email communication from your business feels personal.

If you would like to discover how Marketing Automation could help you grow your business and help you stand out from your competitors, request your free SharpSpring demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

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Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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5 Common Marketing Automation Mistakes to Avoid

Posted by Marketing & PR on 18 Dec 2018

5 Common Marketing Automation Mistakes to Avoid

Marketing Automation is proven to save time, money and help your business grow when implemented successfully. As experts in Marketing Automation, we have put together a selection of the most common mistakes so that you can avoid them.

Identifying and implementing a clear strategy for your Marketing Automation campaign is crucial to its success. As with all aspects of marketing, without a plan, it is unlikely to succeed. Let’s take a look at some of the most common Marketing Automation mistakes that could affect the results of your campaign.

1. No clear defined goals

Setting your goals should be a priority in your Marketing Automation strategy as without them you cannot measure the success of your campaign or tailor the content you send to your leads.

If one of your goals is to increase downloads of your latest white paper, then think about how you will nurture your leads to take this action and tailor the content you send them to help them make the decision to download the white paper.

2. No inbound lead generation strategy

It is vital that you have an inbound lead generation strategy to help you attract new leads. The more leads you attract the more people you can reach with your content and improve the results of your Marketing Automation. 

3. No lead scoring

Identifying a lead score can help you understand where individuals are in the decision-making process, whether they are a cold lead, warm lead or hot lead based on how they have interacted with the content they have received from you. Knowing this information can help you identify when to contact them to progress them further along the funnel.

4. No personalisation

Since the rise in technology and the internet, consumers expect companies, no matter their size, to offer a personal service and when they receive a personalised experience they respond well. Marketing Automation helps you create personalised content by providing you with a wealth of customer data that can be used to tailor content to each lead.

“Allegra reports that 77% of consumers have chosen, recommended, or paid more for a brand that offered a personalised experience.”

5. No audience segmentation

It is imperative that you segment your audience by interests, behaviours, location, age and purchase history. Segmenting your audience helps you send the right messages to the right people at the right time.

For example, a new lead or a cold lead would benefit from receiving explainer videos and content that introduces them to your business, products and services. Whereas a hot lead wouldn’t find this type of content useful as they would be further along your funnel and closer to making a decision. 

If you would like to discover how Marketing Automation could help you grow your business and help you stand out from your competitors, request your free SharpSpring demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

Lead Nurturing: How to Map your Content to your Buyer’s Journey

Posted by Marketing & PR on 6 Dec 2018

Lead Nurturing: How to Map your Content to your Buyer’s Journey

Potential buyers require additional information about products and services to help them make the decision to purchase. Understanding the buyer’s journey and the type of information they are looking for at each stage can help you nurture your leads and tailor your content to them.

There are three stages to the buyer’s journey:

1. The awareness stage
2. The consideration stage
3. The decision stage

In order to nurture a lead or potential buyer along this journey, it is imperative that you provide them with the content they are looking for. Each stage of the Buyer’s journey requires different types of content that are tailored to the needs of the potential buyers.

“According to Adweek, 81% of consumers conduct online research before making a purchase.”

Let’s take a look at how you can map your content to each stage of your buyer’s journey.

The awareness stage

This is the stage when potential buyers are conducting research, they want to be educated. They may be looking for solutions to their problems or to fulfil a need. Tailoring your content to leads in this stage can help you nurture those leads and progress them to the next stage.

To give you an example, buyers in the awareness stage will be looking for information about your business, your products and your service. They will be looking for answers to their problems and researching ways they can overcome them.

They will want to gain a better understanding of what you offer and who you are. Explainer videos work well in the awareness stage as they help give the potential buyer the information they are looking for in an easy to digest and memorable way.

Other content that works well in the awareness stage are blogs and social media posts that focus on the pain points potential buyers may be facing. To tailor your blog and social media content in this way it is important to first understand the pain points your target audience may be experiencing.

It is important that during this phase your business uses its content to position itself as a knowledgeable authority in your industry and begins to build the trust of your potential buyers so you can start building a relationship with them.

The consideration stage

This is the stage where buyers are looking for answers to their problems. They have conducted research and understand what they are looking for, but now they need more information to help them make a decision and choose a solution.

Buyers in the consideration stage will be looking for the best solution to their problem, so the content they receive should be more detailed and should invite them to engage with you. This could be to take a tour of your facilities, attend a webinar or receive a product demonstration.

Content that focuses on the details of a product or service, such as its key features, benefits and the problems it can help overcome will resonate with buyers in the consideration stage as it can help them find the answers to their questions and bring them closer to making a decision.

This is the stage where you can begin to nurture your audience, to do this effectively you will need to obtain their contact information. To help you obtain your audiences contact information you must offer them something in return, something that is of value to them.

It is in this stage that you may choose to use premium content that is gated. Gated content is high-value content that can only be read once the user has given you their contact information such as their email address. Types of content that work well are eBooks, infographics, white papers and case studies.

The decision stage

In the final stage of the buyer’s journey, the buyer is ready to make a decision. If the lead has been successfully nurtured throughout the journey they should have all the information they need to make the decision to purchase your products or service.

But content is still vital in this stage, the types of content best suited for the decision stage are case studies, free trials and product literature. These types of content can encourage buyers to finalise the purchase and gives them confidence in their decision.

Consider creating content in a variety of mediums from podcasts to articles, webinars and videos to help keep the buyer engaged and the content feeling fresh. Also, it is important to mention that different people will react differently to different types of content.

You may find that some of your audience prefer to receive information via videos whereas others prefer to read a guide or an eBook. Keeping your content fresh and varied will help your potential buyer’s stay engaged with your brand and nurture them along the buyer journey.

If you would like to discover how Marketing Automation could help you grow your business and help you stand out from your competitors, request your free SharpSpring demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

What is Lead Nurturing and How Can Email Automation Help?

Posted by Marketing & PR on 22 Nov 2018

What is Lead Nurturing and How Can Email Automation Help?

Lead nurturing is about building relationships with leads over time and continuing to engage them until they are ready to buy. According to DemandGen Report, lead nurturing can produce on average a 20% increase in sales opportunities.

Lead nurturing involves listening to the needs of prospects and providing the information and answers they need to help nurture them further along the sales funnel and help them make the decision to buy. 

“On average, organisations that nurture their leads experience a 45% lift in lead generation ROI over those organisations that do not. (Source: MarketingSherpa)”

To make sure you are making the most of lead nurturing it is imperative that you have a lead nurturing strategy in place that includes delivering quality content to your prospects over time and when they take actions on your website.

An effective lead nurturing strategy should also include lead scoring, a system that assigns a score to leads based on the actions they have taken and the interactions they have had with your business. The higher the lead score the further along your funnel your prospects are and the greater the chance they are ready to buy.

“79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa)”

Marketing Automation and in particular Email Automation can make the process of lead nurturing much easier. Setting up a series of nurture emails that are sent automatically to your prospects when they take an action on your website, such as downloading a piece of premium content can help nurture these leads.

Let’s take a look at some of the ways Email Automation can help you create an effective and successful lead nurturing campaign.

Build trust with lead nurturing

Maintaining regular communication with leads helps keep your business top of mind. Providing your leads with a wealth of information not only helps them make the decision to buy but also places your business as an authority in your industry. Giving your leads the answers and solutions to their problems helps them trust your business and sets the foundation for them to make future purchases.

Email Automation can help reduce the time and cost of making regular contact with leads and can ensure that the right messages are being delivered to the right people at the right time.

Keeping the lines of communication open

Now you have your leads trust it is important that you maintain communication with them so they don’t forget about you. You can set-up automated emails to be sent out to your leads as a follow-up or a friendly reminder of your business and what you have to offer. These emails can be personalised with each lead’s specific interests to further persuade the potential buyer into using your product or service.

Gain insights to help you segment your lead nurturing lists

If a lead opens and clicks through on one email but not another you can use these insights to learn about each leads interests. This information allows you to automatically move leads on to lists that match their interests and helps you improve your lead nurturing campaign.

If you are interested in running a lead nurturing campaign, request your free SharpSpring demo to see how Marketing Automation and email automation can help.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

Can Small Businesses Benefit from Marketing Automation?

Posted by Marketing & PR on 5 Nov 2018

Can Small Businesses Benefit from Marketing Automation?

Many small businesses often feel that they would not benefit from Marketing Automation, but the truth is that Marketing Automation can help small businesses gain a competitive edge over their competitors and larger rivals.

Larger companies are more likely to have more resources available to them when it comes to marketing and sales. Firstly, they are likely to have in-house sales and marketing teams and secondly, their marketing budgets will likely be much larger than that of a smaller business.

As smaller businesses will have access to fewer resources and smaller marketing budgets it is important that they make the most of what they have.

“One of the biggest benefits smaller businesses have over larger ones is their ability to offer a personal service that their customers trust.”

Marketing Automation can help small businesses build even better relationships with their customers to help them grow their business and compete with larger companies. Email Automation can not only help small businesses reach their target audience at the right time but lead scoring can help them understand where a potential customer is in their buying journey.

This understanding of customers can help small businesses tailor their messages to their audience and also communicate with them at the right time. Marketing Automation and lead scoring can help small businesses generate leads, nurture their potential customers, build customer relationships and optimise their marketing budget.

Let’s take a look at three reasons why small businesses need Marketing Automation.

Gain access to crucial campaign data

Analytics and reporting, campaign management and lead nurturing are considered to be the top three most useful features of Marketing Automation. The key to any marketing campaign is to have clear objectives and to record and report results - without these two things how do you know if the campaign was a success?

Marketing Automation gives you access to crucial campaign data to help you measure the effectiveness of your marketing campaign. Understanding what works for your business helps you optimise your strategies to achieve better results and improve your ROI.

Small businesses that adopt Marketing Automation can use this insight to win more customers, increase their revenue and grow their business.

Get personal

Since the rise in technology and the internet, consumers expect companies, no matter their size, to offer a personal service and when they receive a personalised experience they respond well. As a small business, offering a personal service that can not be replicated by a larger business is one of your biggest unique selling points.

“Allegra reports that 77% of consumers have chosen, recommended, or paid more for a brand that offered a personalised experience.”

But to offer this consistently across all customers can be time-consuming and costly if you are not using Marketing Automation. Marketing Automation helps you create personalised content by providing you with a wealth of customer data. Leverage email templates, landing page builders, dynamic content, blog builders and call to action buttons to pull leads back to your site.

In short, Marketing Automation can help your small business provide a more personalised experience for your customers. Marketing Automation helps you remove many of the manual tasks required to build great relationships with your customers and can help you build better, more meaningful relationships that drive sales and customer loyalty.

Drive customer retention

Many businesses large and small focus on gaining new customers and often neglect their existing customers. But having a customer retention strategy can prove more valuable to your business than gaining new customers.

Marketing Automation can help you nurture your customers post-sale to help you maximise cross-sells and upsells. Keeping in contact with your customers after they have made a purchase is an effective way to show you care and take customer service seriously. Ask them for their feedback or reward them for their loyalty with a discount.

If you are a small business and would like to discover how Marketing Automation could help you grow your business and help you stand out from your competitors, request your free SharpSpring demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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Marketing Automation Playbook

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Apply automation to your business.

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Perfect

We’re Perfect – a specialist, growth marketing agency that helps businesses to generate, nurture and convert more sales-ready leads through their website. As an accredited SharpSpring Platinum Partner, we have the experience and technology-insight to help businesses get the most out of their inbound marketing investment.

SharpSpring Platinum

Contact Us

London Office

1 Berkeley Street, London, W1J 8DJ

North Office

Dry Dock Mill, New Road,
Littleborough Lancs,
OL15 8LX

Tel: 0845 38 99 343

© Perfect 2020. All Rights Reserved

Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

How Can You Perfect Your Email Automation?

Posted by Marketing & PR on 25 Oct 2018

How Can You Perfect Your Email Automation?

A well-designed Email Automation campaign can deliver great results for your business whether you are looking to nurture and retain existing customers or attract new ones. Email Automation helps you communicate the right messages at the right time for better results than broadcast emails.

Email Automation is all about catching people at the right moment, when they are ready to act and when executed well the results are outstanding. According to Epsilon, automated emails get 119% higher click rates than broadcast emails.

Businesses who connect with customers through automated emails see conversion rates as high as 50% according to eMarketer.

One of the main benefits of Marketing Automation is the insights it provides into who is visiting your website, rather than telling you 500 people visited your website Marketing Automation platforms such as SharpSpring can identify your visitors and match their email address to their IP address to give you their name and the ability to track how they engage with you.

Turning website visitors into actual individuals provides you with better insights into how potential customers are engaging with you and helps identify how likely they are to become a customer by assigning a lead score.

Once you are armed with this information, you can use Email Automation to gently nudge these leads further along your sales funnel until they convert and become a customer. Beyond conversion, you can also use Email Automation to delight and retain your customers to ensure they stay a customer and continue to buy your products or services.

Let’s take a look at some of the ways you can supercharge and perfect your Email Automation strategy to ensure you get the best results.

Segment your Email Lists

Segmentation is perhaps the first and most critical step to ensuring a successful Email Automation strategy. Segmenting your email lists helps you create emails based on behavioural factors and demographics to ensure your emails are personalised and effective.

Research shows that email segmentation results in 54% more click-throughs and 14% more opens than generic email blasts.

Having a complete picture of your audience, their interests and behaviours will ensure your Email Automation messaging is relevant and your open rates, conversions and customer experience will improve.

Personalise Automated Emails

Today’s consumers expect brands to treat them as unique individuals and generic blast emails should be left in the past. If you are not treating each recipient as an individual then you are not doing email marketing properly.

According to Experian, personalised email receives 29% higher open rates and 41% higher click-through rates. Simply including your customer’s name in the email subject line is known to boost engagement by 22%. Also including specific information like company name or purchase history can build trust and familiarity.

Optimise your Call to Action

The whole purpose of your Email Automation campaign is to encourage your leads further along the sales funnel by taking the desired action. This action may be to download a piece of premium content or to get in touch, whatever the call to action it is important that it is optimised to not only help the recipient find it but to also take it.

Your audience will not scour your email copy for a call to action in order to take the next step. It’s up to you to make it easy for them to convert by placing them where they’re easily seen and make sense. Consider positioning the call to action at the bottom of your email as this is more likely to envoke action as they will have just read how you can help them add value to their business.

If you would like to find out more about developing an effective Email Automation strategy and how it can help you grow your business, request your free SharpSpring Demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

Watch Demo

SharpSpring Demo?

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Marketing Automation Playbook

Increase Sales Leads

Apply automation to your business.

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Recent blog posts

3 Ways Marketing Automation Enhances Customer Loyalty
Implement Data-Driven Personalisation in your Marketing
Ways to Implement an Effective Omni-Channel Marketing Strategy
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why marketing automation webinars tool sharpspring demo sharpspring sales people vs automation sales automation personalisation online demo omnichannel marketing marketing automation roi marketing automation lead nurturing lead generation lead conversion interactive content inbound marketing generate sales leads email vs automation email marketing email automation customer retention customer journey crm vs automation cost of marketing automation conversion content marketing automation benefits artificial intelligence ai
Perfect

We’re Perfect – a specialist, growth marketing agency that helps businesses to generate, nurture and convert more sales-ready leads through their website. As an accredited SharpSpring Platinum Partner, we have the experience and technology-insight to help businesses get the most out of their inbound marketing investment.

SharpSpring Platinum

Contact Us

London Office

1 Berkeley Street, London, W1J 8DJ

North Office

Dry Dock Mill, New Road,
Littleborough Lancs,
OL15 8LX

Tel: 0845 38 99 343

© Perfect 2020. All Rights Reserved

Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

How Can You Improve Customer Retention With Email Automation?

Posted by Marketing & PR on 10 Oct 2018

How Can You Improve Customer Retention With Email Automation?

To succeed in growing your business it is essential that you focus heavily on new customer acquisition. But retaining the customers you have already secured is as equally important and can be a more effective use of your marketing budget.

There are many benefits of having a strong customer retention strategy, such as:

Improve customer experience - demonstrating to your customers that you care about their feedback and making sure they are happy with their purchase will go a long way to build a good relationship with your customers and will improve their experience.

Better use of marketing spend - it is up to five times cheaper to retain customers than it is to attract new customers, meaning your marketing budget will go further when focussed on customer retention.

Increase customer lifetime value (CLV) - a strong customer retention strategy provides greater opportunities to cross-sell and upsell other products and services to existing customers to increase the revenue potential from each customer.

According to Invesp, 44% of companies have a greater focus on customer acquisition vs. 18% that focus on retention.”

When it comes to planning your customer retention strategy, email is one of the most effective platforms and with Email Automation, you can ensure your customers receive the right emails at the right time to help improve customer retention. Here are five types of email you should consider including as part of your customer retention and Email Automation strategies.

Welcome Emails

When a customer signs up to your newsletter, opens an account or subscribes to your service it is good practice to send them a welcome email. This not only opens the lines of communication with your customers it is also a good way of reminding them why they signed up and how you can help them.

With Email Automation, you can automatically set welcome emails to send when the required action is triggered on your website such as opening a new account or signing up to your newsletter.

Friendly Reminders

These types of email act to nudge the customer to take action, whether it is triggered from an abandoned shopping basket on an e-commerce site, as a reminder to order more products that they may be running low on or to upsell and cross-sell other products and services.

For example, a marketing agency may send its design customers an email that informs them of the other services they offer such as SEO or Marketing Automation. Email Automation helps you send these emails automatically based on actions taken or not taken by your customers.

Increasing customer retention rates by 5% can increase profits by 25% to 95% and existing customers are 50% more likely to try new products than new customers.

Rewards and Offers

These are one of the most effective types of emails for customer retention, after all, who doesn’t like to receive a reward or a discount? Rewarding customers in this way can help build customer loyalty and improve customer retention.

Email Automation makes it easy to schedule these types of email and they can even be triggered by certain events, such as seasonal events, if a customer has not purchased from you in a while or based on the actions they have taken on your website.

Request Reviews and Feedback

Asking your customers for feedback or reviews shows you value their opinion and also demonstrates that your business is open and willing to adapt and change to provide a better service for its customers. This not only helps keep customers engaged with your business but also provides you will valuable information that can help you improve your business.

Displaying these reviews online whether through Google My Business, on your website or on social media platforms also helps new customers when they are deciding whether to make a purchase from you. Online reviews are great for your online reputation and can help improve your SEO.

Re-Engagement Emails

If a customer hasn’t engaged with your business for a while it may not be because they don’t want to, they may have simply forgotten you exist because they haven’t heard from you.  These emails are designed to reconnect with customers you have not heard from in a while.

With Email Automation you can set these emails to be sent out when a customer hasn’t engaged with your business for a while, taking the time out of sending these emails manually and improving the efficiency of your email marketing and customer retention strategies.

If you would like to find out more about developing your customer retention strategy and how Email Automation can help, request your free SharpSpring Demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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Perfect

We’re Perfect – a specialist, growth marketing agency that helps businesses to generate, nurture and convert more sales-ready leads through their website. As an accredited SharpSpring Platinum Partner, we have the experience and technology-insight to help businesses get the most out of their inbound marketing investment.

SharpSpring Platinum

Contact Us

London Office

1 Berkeley Street, London, W1J 8DJ

North Office

Dry Dock Mill, New Road,
Littleborough Lancs,
OL15 8LX

Tel: 0845 38 99 343

© Perfect 2020. All Rights Reserved

Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

Using SharpSpring Social to Manage your Social Media Marketing

Posted by Marketing & PR on 24 Sep 2018

Using SharpSpring Social to Manage your Social Media Marketing

Social Media Marketing combined with Marketing Automation can pack a powerful punch and achieve great results for your business. One of the many benefits of SharpSpring Social is being able to post to your social media channels via one, easy-to-use platform

SharpSpring has many features that make it easy to manage your digital marketing strategy from one central hub. SharpSpring Social helps you to create and schedule posts to LinkedIn, Facebook and Twitter and also helps you see how users are interacting with your brand through its social listening feature.

By fully integrating social media management with Marketing Automation, SharpSpring Social enables you to increase brand awareness, generate leads and boost customer engagement. Users can identify hot prospects by adjusting lead scores based on social activity.

Let’s take a look at some of the key function of SharpSpring Social and how it can help you manage your Social Media Marketing.

Connecting Social Media Platforms to SharpSpring

Connecting your Twitter, LinkedIn and Facebook accounts to SharpSpring is simple, all you need is your login details for each social media platform you want to connect. You can connect your social media platforms via the settings menu in the SharpSpring toolbar.

Open the settings menu and then under the features menu on the left select social media. In the social media settings menu, you can then add your social media channels via the add connection button and following the instructions for each platform. 

What is the Content Calendar?

The Content Calendar allows you to create, schedule and publish social posts directly to Facebook, LinkedIn and Twitter. Once you have created your post, selected which social channels you would like to publish to and the exact date and time you want it to post, your post will appear in the Content Calendar, along with any of your other Marketing Automation activities, such as emails.

Having full visibility of what will be published or sent and when and where it will be going can help you better manage your digital marketing campaigns and helps give everyone in your team full visibility of what is happening.

Often with one team looking after email marketing and another looking after social media marketing, the approach can be disjointed. But by using a platform such as SharpSpring to manage both, you can create a seamless and joint up approach to your digital marketing strategy.

Publishing posts to multiple social media platforms

One of the biggest time-saving benefits of using SharpSpring Social to manage your social media marketing campaign is the ability to publish a post to multiple platforms. Before you create your post you can select which of your connected social media platforms you would like the post to be published on.

This means you can create one post that can be published on Twitter, LinkedIn and Facebook instead of having to create three identical posts for each platform. This not only helps save time but can also help to ensure consistent messaging across your social media platforms and that each of your social media platforms are kept up to date.

If you are interested in combining your Marketing Automation and Social Media Marketing via SharpSpring, why not get in touch with us to arrange your free SharpSpring Demo to see how it could help your business.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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Perfect

We’re Perfect – a specialist, growth marketing agency that helps businesses to generate, nurture and convert more sales-ready leads through their website. As an accredited SharpSpring Platinum Partner, we have the experience and technology-insight to help businesses get the most out of their inbound marketing investment.

SharpSpring Platinum

Contact Us

London Office

1 Berkeley Street, London, W1J 8DJ

North Office

Dry Dock Mill, New Road,
Littleborough Lancs,
OL15 8LX

Tel: 0845 38 99 343

© Perfect 2020. All Rights Reserved

Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

How Can Webinars Enhance your Marketing and Sales Funnel?

Posted by Marketing & PR on 5 Sep 2018

How Can Webinars Enhance your Marketing and Sales Funnel?

Consumers today have greater control of the purchasing process, they’ve harnessed the power of internet search and are already 70% of the way through a process of deciding who they want to buy from.

As such businesses need to re-invent how they connect with and respond to their target audiences. Webinars are a great way to generate demand, raise awareness, provide value, boost engagements, nurture leads and delight your customers.

Webinars are an effective and affordable way to capture prospects and progress them through the marketing and sales funnel. Webinars can be diverse and can be adapted to help your audience take the desired action at every stage of the marketing and sales funnel, from attracting prospects to converting, closing, nurturing and delighting them.

“According to a study by Content Marketing Institute and Marketing Profs, over 50% of B2B marketers use webinars as part of their content marketing strategy.”

From creating awareness and attracting an audience to identifying sales-ready leads and onboarding new customers, webinars can help you push prospects through each stage of the buying process much quicker and often with higher closing rates.

By using Email Automation to drive sign-ups to your webinar, you can identify your visitors and match their email address to their IP address to give you their name and the ability to track how they engage with you.

Turning webinar sign-ups into actual individuals provides you with better insights into how potential customers are engaging with you and helps identify how likely they are to take the desired action by assigning a lead score.

Using Email Automation to drive sign-ups for your webinar saves you time and helps you leverage behavioural data to drive lead scoring, segmentation and follow-up. Let’s take a look at some of the ways webinars can be used to enhance your marketing and sales funnel.

Using webinars to create awareness

Webinars are a cost-effective way of creating awareness and generating demand in your business. One of the main benefits of webinars is the wide-reaching audience they can attract, by promoting your live webinar using Email Automation, paid search and social media marketing you can quickly generate an audience for your live webinar.

Another benefit of webinars is after the live event you can add on-demand webinars to your website for potential customers to watch at their convenience.

Using webinars to drive engagement

Webinars are interactive, owing to the rich content used in them such as video, animation, audio, text and images, all of which help you convey your key messages. This helps your messages stand out and be more memorable and can also drive engagement. When people are engaged with the content they are viewing they are more likely to take action.

Using webinars to nurture leads

The real-time interaction that webinars offer can help to humanise your brand and personalise the content to viewers experiences or pain points. Providing this level of interaction to your leads can help you nurture them and progress them further along the marketing and sales funnel.

Webinars can help you feed your prospects with valuable information about your products and services while positioning your business as a thought leader and an authority within your industry. If you can listen to your leads pain points and provide a solution it helps to develop your relationship with your leads at every stage of the sales funnel, but especially the nurturing stage.

Using webinars to delight customers

The role of webinars goes far beyond attracting, nurturing, converting and closing your leads, they can also be used to delight. Add value to your customers with webinars that are designed to train and educate customers on how to use your products or services and seek to answer any questions they have to build customer loyalty and increase your retention and referral rates.

If you are interested in making webinars work for your business and using Marketing Automation to drive leads, then book a free SharpSpring demo to see how Marketing Automation can help.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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Perfect

We’re Perfect – a specialist, growth marketing agency that helps businesses to generate, nurture and convert more sales-ready leads through their website. As an accredited SharpSpring Platinum Partner, we have the experience and technology-insight to help businesses get the most out of their inbound marketing investment.

SharpSpring Platinum

Contact Us

London Office

1 Berkeley Street, London, W1J 8DJ

North Office

Dry Dock Mill, New Road,
Littleborough Lancs,
OL15 8LX

Tel: 0845 38 99 343

© Perfect 2020. All Rights Reserved

Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

Why Should the Education Sector Adopt Marketing Automation?

Posted by Marketing & PR on 23 Aug 2018

Why Should the Education Sector Adopt Marketing Automation?

Discover how Marketing Automation can be used as a core communication tool to help drive enrolments for further and higher education. While they certainly still have their place, traditional methods of driving student enrolment such as printed prospectuses are not always as effective in today’s technology-driven world.

Marketing Automation provides sixth forms, colleges and universities with the tools they need to effectively attract, communicate and track engagement with potential students.

Nurturing the relationship with potential students by providing them with relevant content that is informative and helps them to make the decision on where to study can help drive student enrolments.

Why Marketing Automation for student enrolment?

One of the main benefits of Marketing Automation is the insights it provides into who is visiting your website, rather than telling you 500 people visited your website Marketing Automation platforms such as SharpSpring can identify your visitors and match their email address to their IP address to give you their name and the ability to track how they engage with you.

Turning website visitors into actual individuals provides you with better insights into how potential students are engaging with you and helps identify how likely they are to enrol by assigning a lead score.

Identifying a lead score can help you understand where individuals are in the decision-making process, whether they are a cold lead, warm lead or hot lead based on how they have interacted with the content they have received from you. Knowing this information can help you identify when to contact them to progress them further along the enrolment process.

For example, a potential student has a hot lead score, this tells you that they are ready to make a decision about their further or higher education. This is the best time to make contact with them to take them from a potential student to an enrolled student.

Marketing Automation can be set up to automatically send a dynamic email from your enrolment team to invite those with a lead score of hot to make an appointment to come and view the facilities and discuss their future.

How to communicate with prospective students

When communicating with a generation that have grown up with technology and have used it from a very young age, it is important that sixth forms, colleges and universities adapt and adopt new methods of communicating with prospective students.

Marketing Automation can help them do this when teamed with Content Marketing and Social Media Marketing. Young adults today are looking for one-click information, they want answers and they want them fast. Delivering the right messages to potential students at the right time can help drive enrolment. 

Delivering the right messages

Understanding your audience and their interests is key, while some students may not know what they want to study, others will have a very clear idea. It is important that very early on you ask potential students about their interests, for example, if a potential student has stated they are interested in engineering, then send them content around the engineering courses you offer.

This approach helps you ensure you are sending the right messages to potential students and it can help them stay engaged. Also, ask them about their extracurricular interests so you can let them know about the clubs and events you have on offer.

Communicating at the right time

It is also important to know where potential students are in their journey, have they just finished their exams, just got their results or not even taken their exams yet? Once you have an understanding of where they are in their journey you can use this information to better communicate with them and ensure that your communication is relevant to them.

Understanding the potential student’s journey can also help you to tailor helpful content to them to help build your relationship, such as study guides, revision tips or advice on choosing the right college or university.

Targeting students by behaviour

As well as targeting potential students by interest, Marketing Automation lets you target them by their behaviours too. By tracking how students engage with your emails and website you can better understand the information they are interested in and the areas they want more information, which can help you tailor the content you send them to help them progress along the funnel to enrol.

Even if they don’t enrol, tracking and monitoring their engagement can provide valuable insights that can help you develop your strategy.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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Marketing Automation Playbook

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Perfect

We’re Perfect – a specialist, growth marketing agency that helps businesses to generate, nurture and convert more sales-ready leads through their website. As an accredited SharpSpring Platinum Partner, we have the experience and technology-insight to help businesses get the most out of their inbound marketing investment.

SharpSpring Platinum

Contact Us

London Office

1 Berkeley Street, London, W1J 8DJ

North Office

Dry Dock Mill, New Road,
Littleborough Lancs,
OL15 8LX

Tel: 0845 38 99 343

© Perfect 2020. All Rights Reserved

Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

How Could you Automate your Content Marketing?

Posted by Marketing & PR on 19 Jul 2018

How Could you Automate your Content Marketing?

Creating great content that specifically addresses the problems and needs of your potential customers, not only attracts qualified prospects, it builds trust and credibility for your business, and in your products and services.

Founder of Microsoft, Bill Gates understood the importance of content back in 1996 when he declared that “content is king”, a statement many marketers continue to follow today.

According to the Content Marketing Institute, 93% of B2B marketers use content marketing.

Honest, well written content is one of the best marketing tools that businesses can use in the world today. Content marketing is one of the most effective ways of helping your business be found by potential customers, not only can content marketing raise awareness of your business it can also help you drive traffic to your website and generate leads.

When teamed with Marketing Automation, content marketing can be one of the most effective forms of marketing for your business. A MAP (Marketing Automation Platform) converts anonymous website visitors into prospects, tracks their interests, and leads them through the sales funnel, providing regular, automated content so that they can learn more about you, and start to trust in your brand.

By tracking and profiling visitors, identifying their needs and giving them valuable content, you can connect with prospects on a level that they want and expect, and then start to build a relationship with them early on in the buying process.

With 70% of the buying decision already made before a buyer even contacts your sales team, Marketing Automation helps businesses to drive more sales, increase conversions and prove ROI.

Let’s take a look at 3 essential tips for automating your content marketing.

1. Tell subscribers about your content by email

Your company blog is the hub of your content marketing strategy because it is where potential customers go to learn about your business and your products or services. Creating great content and publishing it to your company blog is just the first step, to get the most from content marketing you must make your audience aware that the content exists.

Alerting subscribers to each new blog post by email can maximise the impact of your assets and increase the ROI of your content marketing. Automating these emails removes the manual labour required in sending numerous emails and ensures that your content is delivered to your audience’s inbox.

Delivering custom pre-made emails to your audience’s inbox with a link to each published post is sure to improve readership. Elevate this tactic by automating email newsletters to highlight a monthly or weekly content roundup.

2. Use gated content to generate leads

Gated content is high-level content that requires the reader to fill out a form before being able to read the content. Once a reader has completed the form and provided their contact information they will be placed in your marketing funnel. The content that works best for gating is higher level assets such as lengthy guides or white papers because only quality leads will take the time to access.

Once you have attracted these leads, use automation to target them with an email nurturing campaign. Once you establish triggers in your automation workflow, the drip campaign sends the appropriate behavioural emails.

Dynamic behavioural emails are crucial for delivering key pieces of information at the right time of the buying process. Sending a stream of targeted and relevant content keeps leads engaged while continuously demonstrating your brand’s authority in your space.

3. Grow your email list with custom forms

Content marketing needs an audience, your email list gives you access to a community that’s ready to read, share and convert based upon the content you deliver. Continually growing your email list is vital for your content marketing strategy. Marketing Automation platforms such as SharpSpring have a variety of custom form builders and pop-up templates to help you grow your email list.

Once the prospect signs up, their information is added to your designated list in the database and they are in your marketing funnel. Autocomplete forms are ideal for reducing friction at signup and increasing conversions. Marketing Automation gives you all the necessary tools to grow and reach your email list.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

 

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Perfect

We’re Perfect – a specialist, growth marketing agency that helps businesses to generate, nurture and convert more sales-ready leads through their website. As an accredited SharpSpring Platinum Partner, we have the experience and technology-insight to help businesses get the most out of their inbound marketing investment.

SharpSpring Platinum

Contact Us

London Office

1 Berkeley Street, London, W1J 8DJ

North Office

Dry Dock Mill, New Road,
Littleborough Lancs,
OL15 8LX

Tel: 0845 38 99 343

© Perfect 2020. All Rights Reserved

Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

Understanding the Inbound Marketing Methodology

Posted by Marketing & PR on 15 Jun 2018

Understanding the Inbound Marketing Methodology

Inbound Marketing is a method of guiding your customers to you, by simply providing them with access to great content online.

The Inbound Marketing methodology is designed to attract people to your company and centres around earning your audience’s interest rather than focusing on their buying attention with sales and promotional material.

To attract and earn your audience’s interest you need to provide them with valuable content, content that not only interests them but also offers a solution to a particular pain point they are experiencing. Using the Inbound Marketing methodology to communicate with your audience will help build their trust in your brand and see you as a source of knowledge in your field.

There are 4 stages of the Inbound Marketing methodology, Attract, Convert, Close and Delight. Each of these steps helps guide your audience further along the marketing funnel and closer to becoming a customer. The content for each stage should be targeted to the audience within that stage and should aim to help progress them to the next stage.

Let’s take a look at the four stages of the Inbound Marketing methodology in more detail.

Stage 1. Attract

As the name of this stage may suggest, this stage is about attracting people to your company. This is achieved by creating high-quality content designed to create an interest in your company. The content you create in this stage should also aim to compel people to transition to the next step of the conversion process.

To help you attract potential customers you could:

● Write engaging and regular content for your company blog
● Use social media
● Create explainer videos
● Utilise keywords throughout your website and social content
● Optimise your web pages
● Run a Google AdWords campaign

Stage 2. Convert

Once you have attracted people to your company and created an audience that are interested in your brand and your content, it is time to convert them into qualified leads. The convert stage is where you can begin to nurture your audience, to do this effectively you will need to obtain their contact information.

To help you obtain your audiences contact information you must offer them something in return, something that is of value and helpful to them. It is in this stage that you may choose to use premium content that is gated - high-value content that can only be read once the user has given you their contact information such as their email address.

The types of content that work well as gated content, include:

● eBooks
● Webinars
● Whitepapers
● Guides
● Case studies

Stage 3. Close 

This is the stage where your audiences are ready to become customers. Because this goal is consumer-focused, the process will typically consist of a joint sales and marketing effort to help your audience become sales qualified and ready to make the decision to buy.

The content you create in this stage will help your audience become more aware of the products or services you offer and will provide the solution to the pain points they are experiencing.

The techniques that can help you close your leads, include:

● Lead scoring
● Email campaigns
● Marketing Automation
● Video marketing, such as testimonials or product demos

Stage 4. Delight

It is in the delight stage that you retain the customers you have gained. You need to show your customers you still value them, by doing so you will drive brand loyalty and create greater sales opportunities not only with the customers you have recently acquired, but to those who they could recommend you to.

Effective strategies for delighting your customers, include:

● Offering incentives, such as loyalty discounts.
● Interacting with customers on social media
● Marketing Automation to ensure your customers are receiving content that is of interest  
● Video content such as thank you videos or product training

Adopting the Inbound Marketing methodology as part of your Marketing Automation campaign will help give your company a lasting competitive advantage.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

Watch Demo

SharpSpring Demo?

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Marketing Automation Playbook

Increase Sales Leads

Apply automation to your business.

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3 Ways Marketing Automation Enhances Customer Loyalty
Implement Data-Driven Personalisation in your Marketing
Ways to Implement an Effective Omni-Channel Marketing Strategy
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why marketing automation webinars tool sharpspring demo sharpspring sales people vs automation sales automation personalisation online demo omnichannel marketing marketing automation roi marketing automation lead nurturing lead generation lead conversion interactive content inbound marketing generate sales leads email vs automation email marketing email automation customer retention customer journey crm vs automation cost of marketing automation conversion content marketing automation benefits artificial intelligence ai
Perfect

We’re Perfect – a specialist, growth marketing agency that helps businesses to generate, nurture and convert more sales-ready leads through their website. As an accredited SharpSpring Platinum Partner, we have the experience and technology-insight to help businesses get the most out of their inbound marketing investment.

SharpSpring Platinum

Contact Us

London Office

1 Berkeley Street, London, W1J 8DJ

North Office

Dry Dock Mill, New Road,
Littleborough Lancs,
OL15 8LX

Tel: 0845 38 99 343

© Perfect 2020. All Rights Reserved

Perfect - The UK's leading Platinum Accredited and Certified SharpSpring Marketing Automation Partner & Inbound Marketing Specialists

4 Ways to Boost Sales with Marketing Automation

Posted by Marketing & PR on 26 Apr 2018

4 Ways to Boost Sales with Marketing Automation

One of the main objectives companies have when undertaking any form of marketing is to boost sales and increase revenue.

To achieve this companies have to ensure that their sales and marketing efforts are working together to capture customer data and nurture leads until the final sale.

Marketing Automation helps your sales and marketing teams work together and is designed to enable your sales team to increase their sales by providing them with more sales-ready leads and prospect intelligence so they can connect with warmed up leads, rather than chasing vague hopes.

Marketing Automation removes the necessity for your sales team to perform repetitive follow up calls and marketing tasks, so they can focus on following up prospects that are ready for contact and work towards closing the lead.

According to Marketing Sherpa, 79% of marketing leads never convert into sales, this is due to a lack of lead nurturing.

Marketing Automation makes lead nurturing a simple, manageable process. Research shows it can take between 7 to 13+ touches (or reminders) to generate sales-ready, qualified leads, email automation can increase the number of touches with each lead over the course of the sales journey.

Let’s take a look at 4 ways you can boost sales with Marketing Automation.

1. Use Lead Scoring to Deliver Sales-Qualified Leads

Determining when a prospect is ready to buy can be difficult, but Marketing Automation allows you to score leads more accurately depending on the actions taken or not taken by a prospect. Marketing Automation tracks visitor behaviour, this tells you what prospects are looking at and how long for. This data along with other demographic data will help you determine whether a lead fits your buyer profile.

Using lead scoring to qualify sales leads shortens the sales cycle and helps boost sales by ensuring your sales team aren’t wasting time on unqualified leads and can focus their time on closing leads that are ready to purchase.

2. Segment your Leads

Segmenting your leads improves your targeting capabilities and helps push leads to become sales-ready much quicker. The impact of automated messaging can be increased by sementing your leads by:

● Industry
● Role
● Company size
● Position

Segmenting leads and lead scoring help create rich customer profiles that facilitate marketing and sales functions and maximise the impact of your Marketing Automation.

3. Personalisation with Marketing Automation

Research by Accenture found 75% of consumers are more likely to buy from companies that call them by name, make product recommendations based on past purchases and know their purchase history. Using behavioural and demographic data garnered by Marketing Automation, you can provide visitors with content that is suited to their interests and activities. 

Marketing Automation can help you give your customers the personal touches they require to make the decision to purchase, reduce the time spent on manual tasks, increase time spent on website and boost sales.

4. Nurture Sales with Automated Emails

Automated emails are triggered based on the actions taken by a prospect, automated email is a seamless way to sustain conversation with prospects and move them along the customer journey to become customers. Your automated emails should be based on the attributes, interests and actions of the recipient.

Automated emails should always seek to address the needs and concerns of the prospect to ensure they keep moving along the customer journey. Sending relevant emails based on actions taken and the prospects interests and needs is a great way to nurture leads and boost sales. And as it is automated it reduces the time your sales team need to spend contacting prospects.

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Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation.  If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

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