Jan

11

2018

How can my sales team benefit from Marketing Automation?

Simply put, your sales team can find more prospects and develop them into qualified interested leads to convert Internet searches have provided buyers with a simple way to find and vet suppliers.  Such that 90% of your potential customers prefer to contact you when they are ready, rather than the...
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Jan

8

2018

Simple guide – marketing automation v email service provider

Do you know that you can segment your leads into smart lists, score and monitor lead behaviours right through the sales cycle with marketing automation - in ways that ESPs can’t? With over 70% of the buying process complete before any contact with your sales rep, you need to be...
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Jan

2

2018

What is an effective Lead Generation Strategy?

Want to generate more prospects and more sales? A Lead Generation Strategy is designed to help your business to identify and create more sales lead opportunities, and to establish a sales pipeline, so you can nurture, manage and convert prospects into customers.  With the internet being readily available and...
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Dec

28

2017

FREE Guide to using film to power your Sales and Marketing Automation

Video is here to stay We are all consuming more and more film.  By the year 2020, it’s estimated that over 4/5ths of internet traffic will come from video.  Online audiences engage with film more easily, at a deeper level and for longer than traditional written online content....
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Dec

22

2017

The changing face of the B2B Sales Landscape

We are currently experiencing the biggest shift in buyer behaviour that the world has ever seen as a result of the internet changing the way we buy! Now more than ever, marketing and sales teams need to come together to respond to the changing face of the sales and marketing...
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Dec

20

2017

The FREE 10-point checklist for your Marketing Automation strategy

For many businesses, Marketing Automation can seem very overwhelming at first. Marketing Automation is now a core technology that B2B companies use as part of their inbound marketing strategy. With over 70% of the buying decision being made before any contact with your business, Marketing Automation is now being used...
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Dec

12

2017

5 latest developments in Marketing Automation

Behavioural-based automation continues to develop, providing even more opportunities Marketing Automation software has become much more sophisticated in recent years.  Whilst it started off as a tool that helped to automate email marketing (with a bit of reporting built in) in more recent times, software has become much more...
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Dec

7

2017

How to get more from your Sales Team with Marketing Automation

A Marketing Automation platform is not just a valuable marketing tool it’s also designed to enable your Sales Team to increase their sales by providing them with more sales-ready leads and prospect intelligence so they can connect with warmed up leads, rather than chasing vague hopes.    79% of...
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Dec

4

2017

Simple Guide - Marketing Automation v CRM

It’s not a question of either or/you need both! It’s very easy to confuse what your customer relationship management system does, and then to compare it with Marketing Automation.  Once you appreciate what each one can do, you will realise that both are needed to identify,...
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Dec

1

2017

I’ve heard that Marketing Automation will generate more leads.  How does it work?

A powerful marketing tool, creating personalised digital experiences Customers have questions, and we need to answer them, given the buyer is now online, searching for answers to put them in control of the purchasing process (by 2020, customers will manage 85% of their relationships without talking to a human).  They want...
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