Understanding online behaviour

The automated lead segmentation tool will help sort your leads and contacts by specific demographic, purchase history, titles, geographic location and web browsing activity. That means you can personalise content aligned to a prospect’s unique circumstances and online behaviour, to increase the click through rate.

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Understanding online behaviour

Personalise Content to Increase Engagement

Segment By Activity

Group leads by their online behaviour, then send content related to their specific interests and preferences.

Personalise Emails

Use contact fields to automatically change content based on individual customer profiles.

Activate Hot Lead Campaigns

Send targeted content aligned to the interests of highly active leads to influence opinion and behaviour.

Segment By Customer

Profile Group leads and customers by any data associated with contact profiles.