The automated lead segmentation tool will help sort your leads and contacts by specific demographic, purchase history, titles, geographic location and web browsing activity. That means you can personalise content aligned to a prospect’s unique circumstances and online behaviour, to increase the click through rate.
Segment By Activity
Group leads by their online behaviour, then send content related to their specific interests and preferences.
Use contact fields to automatically change content based on individual customer profiles.
Activate Hot Lead Campaigns
Send targeted content aligned to the interests of highly active leads to influence opinion and behaviour.
Segment By Customer
Profile Group leads and customers by any data associated with contact profiles.