Who is visiting your website?

Understanding online behaviour

The lead segmentation tool will help sort your leads and contacts by specific demographic, purchase history, titles, geographic location and web browsing activity. That means you can personalise content aligned to a prospect’s unique circumstances and online behaviour, to increase the click through rate.

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Personalise Content to Increase Engagement

Segment By Activity

Group leads by their online behaviour, then send content related to their specific interests and preferences.

Personalise Emails

Use contact fields to automatically change content based on individual customer profiles.

Activate Hot Lead Campaigns

Send targeted content aligned to the interests of highly active leads to influence opinion and behaviour.

Segment By Customer Profile

Group leads and customers by any data associated with contact profiles.