According to Harvard Business School, a 5% increase in customer retention can lead to a 25% increase in profit. Which is why a full-funnel marketing approach […]

Around 68% of B2B businesses use strategic landing pages to acquire and nurture new sales leads for future conversion. Landing pages are the unsung heroes of […]

Did you know that customer loyalty is still as valid today as ever? 43% of consumers spend more money on brands that they are loyal to. […]

In today’s modern and fast-paced world, there has been a huge increase in the use of AI Chatbots. More than 57% of consumers in the UK […]

84% of consumers say being treated like a person, rather than just a number, but this personalised marketing is very important to them. 52% reported they […]

With 73% of customers using multiple channels during their buyer’s journey, can your business afford to not have an omni-channel marketing strategy? Discover what an omni-channel […]

What are the key marketing trends for 2020? Keep reading to learn which trends will be ruiling the world of marketing this year. A recent report […]

Interactive content cannot be ignored. 93% of marketers agreeing that it is more effective in educating their buyers compared to just 70% for static content. But, […]

A webinar is an amazing marketing tool but can you convert the leads to sales? 73% of B2B marketing and sales leaders agree free webinars are […]

What are the key Marketing Automation trends for 2019? Marketing Automation platforms have become a standard technology practice for many businesses. As the take-up continues to […]