Buyer Journey Optimisation with SharpSpring
18 Dec 2022
Buyer journey optimisation focuses on shortening your customers’ buying journeys. To help you boost revenue without having to heavily invest in more marketing. The buyer journey is the actions a visitor to your website takes before finally making the decision to purchase.
The length of a buyer journey can vary from a few minutes to months. But making it as short as possible will help you boost your profits and increase conversions. Let’s take a look at four ways the SharpSpring Marketing Automation platform can help you with buyer journey optimisation.
1. Make your website faster and more user-friendly
While this may seem pretty obvious, a fast loading site that is easy and nice to use can help you keep customers engaged and help them find what they are looking for. Look at the analytics of your website to check the site speed and also the drop offs when people leave your website to help you plan how you can optimise it.
2. Make it easy to purchase
Whether your business is an online store or a marketing agency, you want to make it as easy as possible for potential customers to become paying customers. Ensure there are call to actions to show people how to take the next step towards a purchase, whether that is scheduling a call or adding products to a basket and paying for them online.
3. Use retargeting
Retarget people that have visited your website by remarketing to them on Facebook and Instagram via the Meta Pixel. Visitors to your website can leave for a number of reasons, not just because they couldn’t find what they were looking for or because they lost interest. So showing them an advert for your products or services again can act as a good reminder to revisit and hopefully convert.
4. Monitor and analyse your sales funnel
Two of the most useful analytics tools your business can use are Microsoft’s Clarity and Google Analytics. Both can provide you with a wealth of data and insights that can help inform your strategies for buyer journey optimisation. SharpSprings Analytics Dashboard can consolidate these data points to help you monitor your sales funnel in one place and make tweaks to your strategies.
These four steps are perfect starting points for buyer journey optimisation, request a free demo of SharpSpring to explore how the Marketing Automation platform works and can help you shorten the buyer journey.
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