Implement Data-Driven Personalisation in your Marketing
84% of consumers say being treated like a person, rather than just a number, is very important if you want their business and 52% reported they […]Read More
How Can you Convert your Webinar Leads into Customers?
73% of B2B marketing and sales leaders agree that webinars are one of the best ways to generate high-quality sales leads. But once you have generated […]Read More
4 Email Marketing Automation Workflows to Keep Leads Engaged
With 86% of business professional preferring to use email when communicating for business purposes, you cannot afford to ignore the importance of email automation and how […]Read More
How can Marketing Automation Improve your Customer Journey?
Marketing Automation combined with email marketing is a powerful tool that can help you educate your customers and enhance their journey by delivering the exact information […]Read More
Lead Nurturing: How to Map your Content to your Buyer’s Journey
Potential buyers require additional information about products and services to help them make the decision to purchase. Understanding the buyer’s journey and the type of information […]Read More
What is Lead Nurturing and How Can Email Automation Help?
Lead nurturing is about building relationships with leads over time and continuing to engage them until they are ready to buy. According to DemandGen Report, lead […]Read More
How Can Webinars Enhance your Marketing and Sales Funnel?
Consumers today have greater control of the purchasing process, they’ve harnessed the power of internet search and are already 70% of the way through a process […]Read More