84% of consumers say being treated like a person, rather than just a number, is very important if you want their business and 52% reported they […]

A recent report by HubSpot found that 63% of business say their biggest marketing challenge is generating traffic and leads. One of the most important ways […]

With 93% of marketers agreeing that interactive content is more effective in educating their buyers compared to just 70% for static content, interactive content cannot be […]

73% of B2B marketing and sales leaders agree that webinars are one of the best ways to generate high-quality sales leads. But once you have generated […]

With 86% of business professional preferring to use email when communicating for business purposes, you cannot afford to ignore the importance of email automation and how […]

Marketing Automation combined with email marketing is a powerful tool that can help you educate your customers and enhance their journey by delivering the exact information […]

Potential buyers require additional information about products and services to help them make the decision to purchase. Understanding the buyer’s journey and the type of information […]

Lead nurturing is about building relationships with leads over time and continuing to engage them until they are ready to buy. According to DemandGen Report, lead […]

Consumers today have greater control of the purchasing process, they’ve harnessed the power of internet search and are already 70% of the way through a process […]