Latest News

Feb

07

2020

Implement Data-Driven Personalisation in your Marketing

84% of consumers say being treated like a person, rather than just a number, is very important if you want their business and 52% reported they […]

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Jan

03

2020

4 Key Marketing Trends for 2020

A recent report by HubSpot found that 63% of business say their biggest marketing challenge is generating traffic and leads. One of the most important ways […]

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Nov

26

2019

Why Should Businesses use Interactive Content?

With 93% of marketers agreeing that interactive content is more effective in educating their buyers compared to just 70% for static content, interactive content cannot be […]

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Oct

11

2019

How Can you Convert your Webinar Leads into Customers?

73% of B2B marketing and sales leaders agree that webinars are one of the best ways to generate high-quality sales leads. But once you have generated […]

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Jun

03

2019

4 Email Marketing Automation Workflows to Keep Leads Engaged

With 86% of business professional preferring to use email when communicating for business purposes, you cannot afford to ignore the importance of email automation and how […]

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Mar

22

2019

How can Marketing Automation Improve your Customer Journey?

Marketing Automation combined with email marketing is a powerful tool that can help you educate your customers and enhance their journey by delivering the exact information […]

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Dec

06

2018

Lead Nurturing: How to Map your Content to your Buyer’s Journey

Potential buyers require additional information about products and services to help them make the decision to purchase. Understanding the buyer’s journey and the type of information […]

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Nov

22

2018

What is Lead Nurturing and How Can Email Automation Help?

Lead nurturing is about building relationships with leads over time and continuing to engage them until they are ready to buy. According to DemandGen Report, lead […]

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Sep

05

2018

How Can Webinars Enhance your Marketing and Sales Funnel?

Consumers today have greater control of the purchasing process, they’ve harnessed the power of internet search and are already 70% of the way through a process […]

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