84% of consumers say being treated like a person, rather than just a number, but this personalised marketing is very important to them. 52% reported they […]

A recent report by HubSpot found that 63% of businesses say their biggest marketing challenge is generating traffic and leads. One of the most important ways […]

Interactive content cannot be ignored. 93% of marketers agreeing that it is more effective in educating their buyers compared to just 70% for static content. But, […]

A webinar is an amazing marketing tool but can you convert the leads to sales? 73% of B2B marketing and sales leaders agree free webinars are […]

With 86% of business professionals preferring to use email marketing when communicating for business purposes. Can you afford to ignore the importance of email automation and […]

Marketing Automation combined with email marketing is a powerful tool. It can help educate your customers and enhance their journey by delivering the information needed to […]

Lead Nurturing is the process of developing and reinforcing relationships with your buyers. Potential buyers require additional information about products and services to help them make […]

Lead nurturing is about building relationships with leads over time and engaging with them until they are ready to buy. According to DemandGen Report, lead nurturing […]

Consumers today have greater control of the purchasing process, they’ve harnessed the power of internet search and are already 70% of the way through a process […]