content marketing

How Could you Automate your Content Marketing?

19 Jul 2018

Content marketing is creating great content that specifically addresses the problems and needs of your potential customers. This not only attracts qualified prospects but also builds trust and credibility for your business, in your products and services.

Founder of Microsoft, Bill Gates understood the importance of content back in 1996 when he declared that “content is king”. A statement many marketers continue to follow today.

According to the Content Marketing Institute, 93% of B2B marketers use content marketing.

Honest, well-written content is one of the best marketing tools that businesses can use in the world today. Content marketing is one of the most effective ways of helping your business be found by potential customers. Not only can content marketing raise awareness of your business but it can also help you drive traffic to your website and generate leads.

When teamed with Marketing Automation, content marketing can be one of the most effective forms of marketing for your business. A MAP (Marketing Automation Platform) converts anonymous website visitors into prospects. You can track their interests and lead them through the sales funnel. By providing regular, automated content, they can learn more about you, and start to trust in your brand.

By tracking and profiling visitors, identifying their needs, and giving them valuable content, you can connect with prospects on a level that they want and expect. And using this you can start to build a relationship with them early on in the buying process.

Did you know that 70% of the buying decision has already been made before a buyer even contacts you? So using Marketing Automation helps you to drive more sales, increase conversions and prove ROI.

Let’s take a look at 3 essential tips for automating your content marketing.

1. Tell subscribers about your content by email

Your company blog is the hub of your content marketing strategy. This is because it is where potential customers go to learn about your business and your products or services. Creating great content and publishing it to your company blog is just the first step. To get the most from your content marketing you must make your audience aware that the content exists.

By alerting subscribers to each new blog post by email, you can maximise the impact of your assets. Doing this increases the ROI of your content marketing. Automating these emails removes the manual labour required in sending numerous emails and ensures that your content is delivered to your audience’s inbox.

Delivering custom pre-made emails to your audience’s inbox with a link to each post is sure to improve readership. You can elevate this tactic by automating email newsletters to highlight a monthly or weekly content roundup too.

2. Use gated content to generate leads

Gated content is high-level content that requires the reader to fill out a form before being able to read your work. Once a reader has completed the form and provided their contact information they will be placed in your marketing funnel. The content that works best for gating is higher-level assets such as lengthy guides or white papers because only quality leads will take the time to access them.

Once you have attracted these leads, use automation to target them with an email nurturing campaign. Once you establish triggers in your automation workflow, the drip campaign sends the appropriate behavioral emails to them.

Dynamic behavioral emails are crucial for delivering key pieces of information at the right time of the buying process. When you send a stream of targeted and relevant content it keeps your leads engaged. This also helps to continuously demonstrate your brand’s authority in your space.

3. Grow your email list with custom forms

Content marketing needs an audience. Your email list gives you access to a community that’s ready to read, share and convert based upon the content you deliver. Continually growing your email list is vital for your content marketing strategy. Marketing Automation platforms such as SharpSpring have a variety of custom form builders and pop-up templates to help you grow your email list.

Once the prospect signs up, their information is added to your designated list in the database and they are in your marketing funnel. Autocomplete forms are ideal for reducing friction at signup and increasing conversions. Marketing Automation gives you all the necessary tools to grow and reach your email list.

Request your free SharpSpring Demo to help improve your Content Marketing.

Want to see how Automated marketing can help you with your Content Marketing? Then why not find out with a free SharpSpring Demo. You can learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation. If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.


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