Posted by Marketing on 4 Oct 2017
A new buyer-led landscape is emerging
Perfect has recently launched our new browser responsive website to help customers get familiar with Marketing Automation and other inbound marketing techniques.
Over the past decade, the internet has dramatically changed buying habits ; the customer is now in control of purchasing process and over 70% of the buying decision is made before contact with your business.
Companies need to be agile in their response, and to use the new technology now available to connect with their customers early on in the buying process, so they can start to gain their trust.
Marketing Automation has arrived, and it can help you to connect with new prospects
Marketing Automation software sits behind your website, gathers intelligence by tracking the people visiting you. It provides a level of customer insight that helps you to identify customers by specific interests, needs and expectations, so you can automatically respond by providing them with valuable content that can lead a prospect through your sales funnel.
To make this technology work, you need to choose a partner that understands these new buying behaviours and what new technology can do, so that you can choose a platform that is right for you.
Interested in how leading automation brands compare?
Our new browser responsive website is here to help you meet the challenges of a changing sales and marketing landscape. As technology continues to develop at an incredible rate and mobile usage by customers increases year-on-year, this site allows our customers to access the latest on Marketing Automation technology and full range of services, irrespective of the device they are using.
This website will detect what type of device a visitor is using - for example, a smartphone, a tablet, or a desktop computer. It then responds accordingly by adjusting different design elements to the screen size of that device, ensuring a consistent experience for both mobile and desktop users.
Want to know more about marketing automation? We’re Platinum Accredited partners of SharpSpring, the UK’s leading marketing platform and we’d love to provide you with a demo! Just click below and we’ll sort out the details.
Perfect is a SharpSpring Platinum Partner and experienced growth marketing agency specialising in sales lead generation, through Marketing Automation. If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.
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