Marketing Automation

Automated Marketing: Aligning Your Strategy with the Buyer’s Journey?

23 Jul 2019

According to Econsultancy, 98% of marketers agree that effective Automated Marketing is critical to long-term business success. Discover how you can align your Automated Marketing strategy to your buyer’s journey. So you can find the key to improving efficiency and ROI.

Automated Marketing can help you. Not only will you improve efficiency but you can devote more time to your most important asset – your customers.

Using automation enables you to target your audience and potential customers with key messages. These can be delivered across a range of platforms from email, social media, and text messages.

“Data and personalisation are indispensable when it comes to generating leads and engagement. which is why Marketing Automation has become an integral part of the landscape.”

Aligning your Marketing Automation Strategy with your buyer’s journey is imperative for your business’ success. So let’s take a look at some of the steps you can take to ensure this happens.

Understanding buyers’ personas with Automated Marketing

You must know who your ideal customer is. Once you do, you can deliver relevant and engaging content to them using the platforms they do. To create your buyers’ personas you may want to consider conducting interviews and surveys. These could be from sales, marketing, customer service, and the customers themselves.

Identifying these personas will help you establish content that aligns with your lead’s goals. This not only keeps them engaged but also helps to nurture them along their buying journey. Therefore closer to converting and becoming a customer.

Mapping out the buyers’ journey

Each buyers’ persona will have a slightly different journey and it’s vital that you understand the different journey each will take by mapping them out. You should have a clear understanding of how each thinks and how they will interact with your company.

To encourage them to contact your company you should make the call to action easy for potential buyers to follow and consider including at every step of their journey.

Look at your content

Performing a content audit will help you optimise your customers’ experience. It will also help you understand which content works with your buyers. You need to Gain in-depth knowledge into your content and how customers interact with it. So you can identify any gaps or changes that need to be made.

Conducting an audit of your content will help you save time and money on creating content. And will ensure that the material you are using is an effective part of your marketing strategy and is aligned to your buyers’ journey.

Track and Measure with Automated Marketing

Understanding your analytics is crucial to your strategy and aligning your marketing automation with your buyers’ journey. Also, Knowing how long it takes a customer to progress through each stage of the journey can help you optimise your strategy. Thus decreasing the time it takes to get to the conversion stage.

Creating an effective and successful Marketing Automation strategy involves knowing where potential buyers get stuck or drop off the buying journey.

If you would like to discover how Marketing Automation could help you grow your business and progress potential buyers’ along their journey, request your free SharpSpring demo.

Request your free SharpSpring Marketing Automation Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation. If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.


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