Marketing Automation

Marketing Automation Trends for 2019

25 Jan 2019

Whether you are already using Marketing Automation as part of your business or if you’re thinking of adopting it. These Marketing Automation trends for 2019 will be of interest to you.

Automative Marketing helps you save time within your business. The Automation tools make better use of your marketing budget. You can scale your business more effectively using them therefore aligning your sales and marketing teams. Marketing Automation tools are beneficial to businesses of all sizes from small to medium-sized businesses to large international ones.

“Marketing Automation can help small businesses build even better relationships with their customers to help them grow their business and compete with larger companies.”

To get the most out of Marketing Automation it’s important that you keep up-to-date with the latest trends and developments. This will shape its future and help you grow and develop your business. Let’s take a look at some of the Marketing Automation trends we expect to see in 2019.

AI and Chatbots will Continue to Rise 

The use of chatbots and AI will continue to rise and become more commonplace in Automative Marketing strategies in 2019. Artificial Intelligence can help you track users’ behaviour, requirements and needs. You can use this information to make intelligent suggestions about which types of content your audience cares about. Therefore you are able to adapt the content at each stage of your customer’s buying journey.

AI can also make suggestions for you for automated emails and subject lines based on predetermined triggers. For example, when your new subscribers sign up for your newsletter, they’ll receive an automated welcome email telling them what to do next.

The use of chatbots is set to soar in 2019. A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. This simulates how a human would behave and helps with your lead generation.

Even More Personalised Content with Marketing Automation

Marketing Automation allows you to connect with your ideal customer. One of the most effective ways to ensure your marketing campaign is successful is to make your content as personalised as possible.

If you analyse data and track user behaviours you can see how your target audience is interacting with your business. Looking at purchase histories you can determine the types of content they are interested in or may like to receive.

For example, you can send customers advice and tips about how they can use, look after and maintain the product they have recently purchased from you. Or you can suggest other products that complement their recent purchase and those they may be interested in.

Don’t Forget the Human Touch

Marketing Automation is one of the most effective tools for growing and developing your business. But sometimes the human touch is still needed and cannot be replicated by AI. Use Automative Marketing to attract, generate and nurture your leads, but don’t forget the personal touches too.

You can use lead scoring to help you identify when a potential customer is ready for human contact. Hot leads may benefit from a phone call or an invitation to visit your premises or set up a meeting. Contacting your leads in this way when they are at the decision phase of their customer journey can help you convert leads into customers.

If you would like to discover how Marketing Automation could help you grow your business and help you stand out from your competitors, request your free SharpSpring demo.

Request your free Marketing Automation SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it. See how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, but in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation. If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.


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