B2B Marketing Automation

How can you Benefit from B2B Marketing Automation?

08 May 2019

B2B Marketing Automation can offer you many benefits. It helps you overcome the challenges you face when it comes to your marketing. Overcoming these challenges helps you attract quality leads, grow your business, and improve your ROI.

When it comes to B2B marketing,  companies can face several unique challenges from budget constraints to communicating the right messages at the right time. So let’s take a look at some of the benefits Marketing Automation can offer you.

Intelligent use of budget in B2B Marketing Automation

One of the biggest hurdles B2B companies face when it comes to your marketing strategy is budget constraints. B2B Automation allows you to achieve more without the need for large budgets. A Marketing Automation campaign can be run by a much smaller team. By automating tasks such as emails can reduce the time it takes to manage, track and implement your marketing campaign.

Improve the quality of leads

Marketing Automation allows you to evaluate prospects’ activities, such as downloading a white paper or visiting key pages of your website. These activities help to assign your leads a score to identify how closely they fit your customer personas. You can also use this data to monitor where they are in the customer journey.

Marketing Automation and lead scoring can help you generate quality leads and nurture your potential customers. It can also build customer relationships and optimise your sales and marketing teams.

Drive business development

Developing new business is vital for business growth.  Identifying potential growth markets and opportunities requires analysis of marketing data. Marketing Automation helps you track visitors to your website. So you gain a complete profile of who they are, how and why they have visited. Which can give you a clearer understanding of the markets and industries your business appeals to.

Once armed with this information your business can then implement Marketing Automation campaigns. These can target growth markets and opportunities.

Expand your audience using B2B Marketing Automation

Expanding your audience can be a challenging task. But B2B Marketing Automation tools allows you to meet your business goals. Creating personalised content that not only communicates the right messages but delivers them at the right time to ensure your content is relevant to your leads.

“According to Experian content marketing was the one activity that B2B businesses believed would make the greatest impact to their marketing.”

Stay top of mind

Content marketing and lead nurturing can help keep your business at the front of potential customers’ minds. Lead nurturing is about building relationships with leads over time and continuing to engage with them until they are ready to buy. According to DemandGen Report, lead nurturing can produce on average a 20% increase in sales opportunities.

If you would like to discover how Marketing Automation could help your B2B business grow and help you stand out from your competitors, request your free SharpSpring demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation. If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.


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